Did you ever want to really go all in on your dream project or possibly make a major course correction, but it just doesn’t seem to get done?
Other people just seem to pass you by and get things out there into the market?
I wrote my first eBook 20-years ago over a weekend. It was a short one… but it took an entire year before I arrived at that weekend! When I finally got to the place (mentally) where I needed to be, a shift had occurred in my thinking. Failure wasn’t an option and I closed all the distractions out.
When it comes to your online business, maybe you’re having a similar experience? You hear what people are telling you… but for some reason, you’re just not getting it?
It’s like you’re mentally frozen.
I’ve been there.
Maybe you think you can’t succeed with just the basics? That’s what I thought. The truth is, you absolutely can! And if you’re like me, the basic approach is going to be the only approach that’s going to consistently work for you.
Many of us will never be happy with a MORE moving parts type of approach. We’re less moving parts type of people. With that in mind, and I may be reaching here but, could that be what’s holding you back? In other words, others have come along with the advice to add more, not less… and you’ve taken their advice?
You add more social media accounts or platforms to your mix.
You add more services.
You put out more effort but you’re really getting less in return.
Enthusiasm can drive your business to a point. It worked for me to a point. I wanted to do more, but I wound up with less.
I learned many things, but was only able to apply a fraction of what I learned. It left me frustrated because I felt like I could only go so far.
If you feel that way, let me help you with a few simple guidelines to consider.
Why not scale back your focus? In other words, focus on doing less… but doing it better. Doing it on a deeper level. How about keeping up with one social media profile instead of several? Focusing on one or two topics to share on that channel, but really digging deeper and sharing things that make a difference to the reader.
If you want to make a difference and stand out, you have to spend more time being YOU and less time following the paths others have laid for you.
Sure, you can learn from other people. You can learn the “how-to” part. But it’s really up to you to learn how the how-fits in your business and your situation. You have a unique circumstance to work within. You have a unique network that may or may not be a good fit for certain how-to-type approaches.
Do you see what I’m saying? In this context, can you see a little clearer where and why things don’t work sometimes and why they do?
As we get ready to close out the year and enter into a new one, I’ve made the commitment to do less not more. The difference is, I’m going to dig deeper. Deeper than I have in the past.
I’m going to figure out how to help more people in my market and how to bring the best solutions possible to the table.
What do you think? Is this something you can do with your business and for your clients?
As I look around, I see more things not working than I have in the past. I see the solutions getting more and more complex all the time.
If I’m right, complex is only going to lead to more stress. More overwhelm.
I believe my clients are much different than me. Doing more isn’t getting more. It’s creating more stress, more fatigue, more frustration.
I believe we’re at a point where a scaling back approach, a more focused approach, is ready to be received by my own clients.
What about yours?
I’d love to hear your thoughts.