In the dynamic world of digital marketing, the role of a consultant has become increasingly prominent over the years. Especially that of a marketing or digital consultant. Some people perceive consulting as more a passive endeavor, where experts merely offer standard advice to clients. Nothing could be further from the truth! Digital marketing consulting is…
Building a successful online business as a bootstrapping entrepreneur can be both exhilarating and challenging. In this digital age, establishing a strong personal brand and cultivating an engaged email list are essential for your long-term success. These two pillars will not only help you overcome common hurdles but also provide you with the tools and…
In this article, I’d like to share a few thoughts on building an effective sales funnel. The types of sales funnels can vary, depending upon your business and marketing style. For example, a business that has a lot of products will approach this a bit differently than a business that primarily sells one or two…
In today’s quickly changing business landscape, the concept of entrepreneurship has taken on new dimensions. While traditional business models often involve teams and partnerships, a growing number of individuals are opting for a different path—solo entrepreneurship. As a solo entrepreneur, you are the captain of your own ship in every conceivable way. You can chart…
Today, we’re going to talk a little bit about the struggles solo entrepreneurs face in 2023. Actually, they’re very similar to the struggles entrepreneurs faced in 2020, and even in the years leading up to that. These struggles, let’s call them “Evergreen,” encompass various aspects. For example, we can discuss the limitations of time and…
Would publishing a monthly newsletter help you grow your business in 2023? Absolutely! Especially if you’re a “solo brand.” There are more reasons, at least in my own mind, to publish a newsletter than not. Entrepreneurs and marketers have been using newsletters since the days of Benjamin Franklin to establish themselves as a trusted authority….
We could argue that, in today’s online environment, effective content creation is a key component of marketing and sales growth. Whether we’re talking about interesting videos or informative text, finding the right medium to connect with your audience is important. In this post, we talk about the pros and cons of utilizing video content and…
Introduction Today, we’re going to talk about search engine optimization (SEO) and the power of long form content. In today’s online business world, having a solid SEO strategy is critical to ensuring your website’s visibility and driving organic traffic. Over time, the one key element that has emerged as a game-changer in making this happen…
Becoming a marketing strategist will be crucial for solo entrepreneurs in the years to come for several reasons. First, as competition in the digital space continues to grow, it will become increasingly challenging for businesses to stand out and attract customers. By developing a strong marketing strategy, solo entrepreneurs can differentiate themselves from their competitors…
Can an elevator pitch help your business? Can it help you sell more products and services? Let me take it a step further by asking, “Can an Elevator Pitch Transform Your Business?” After 25 years in business, my conclusion is – an Elevator Pitch can change you, and YOU can change your business. Before we…