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MailPoet and WordPress work perfectly together.

Creating Your Online Newsletter Using MailPoet and WordPress

By Jim Galiano

Would publishing a monthly newsletter help you grow your business in 2023? Absolutely! Especially if you’re a “solo brand.” There are more reasons, at least…

Creating Video Content

Building Your Business with Video Content vs. Text Content: Weighing the Pros and Cons

By Jim Galiano

We could argue that, in today’s online environment, effective content creation is a key component of marketing and sales growth. Whether we’re talking about interesting…

long form content

Long Form Content Creation for Marketing and SEO

By Jim Galiano

Introduction Today, we’re going to talk about search engine optimization (SEO) and the power of long form content. In today’s online business world, having a…

marketing strategy

Become a Better Marketing Strategist

By Jim Galiano

Becoming a marketing strategist will be crucial for solo entrepreneurs in the years to come for several reasons. First, as competition in the digital space…

Elevator Pitch

Crafting a Compelling Elevator Pitch for Your Business

By Jim Galiano

Can an elevator pitch help your business? Can it help you sell more products and services? Let me take it a step further by asking,…

Facebook Marketing

Marketing as a Personal Brand on Facebook

By Jim Galiano

Whether you sell products or services online, Facebook provides a platform for you to showcase your expertise and engage with potential customers. The best part…

Marketing Blueprint

A Marketing Plan for Solo Entrepreneurs with Limited Time and Budget

By Jim Galiano

As a solo entrepreneur, building a marketing plan can be tough, especially when you’re working with limited time and a tiny budget. You’re working with…

The power of branding

Develop Your Personal Brand Style

By Jim Galiano

Building a personal brand may seem like a challenging task, but with the right approach, I truly believe anyone can create a brand that stands…

Reinventing Yourself & Your Business as an Entrepreneur

By Jim Galiano

As a solo entrepreneur, you may find yourself reinventing yourself and your business more than once over the course of time. I started my business…