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Digital Marketing for Freelancers & Solopreneurs
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High Pressure – Something Has To Give
You have a skill you’ve built a business around. You’re experiencing some level of success. You’re connected to or partially connected to a group of people, a market, or a niche of some kind. You’re moving forward, but you’re really starting to feel the pressure.
Shifting Your Business Strategy
If you’re juggling too many projects and always seem to have too many tasks piling up on to-do lists, now is a good time to reassess your overall strategy. I say this because as we’ve entered the second month of the new year, people are
Rethinking Your Strategy – From the Ground Up
“A vision without strategy remains an illusion” – Lee Bolman “The essence of strategy is choosing what not to do” – Michael Porter There was a time when “let’s just wait and see how things work out” was my go-to strategy. When nothing much seemed
Geek Today, Gone Tomorrow?
Recently, while talking with a prospective client, they asked, “Why should we pay x-number of dollars per month for someone to tick a few boxes and click update?” It was a direct question, not meant to offend. After I shared the complete picture of running
What Do Businesses Want in 2019?
While it’s obvious that most businesses are looking to do better in 2019 than they did last year, I believe that’s just scratching the service. Experienced business owners have heard all the various sales pitches and presentations over the years. I believe the future belongs
The Solopreneur Guide to Relationship Marketing
After over twenty-plus years of marketing, a few things really stand out. First, it’s easier building a memorable personal brand than it is building a memorable corporate brand. In a corporate environment, everyone’s replaceable – even the CEO’s. And second, a personal brand, can engage
Jim Galiano helped me launch an effective website presence in a very short period of time. Having been in business for many years, I can tell you – there are very few people like him who are fast, efficient and a pleasure to work with.
Lori Frary – People Magazine Award Winner