Marketing Yourself In An Ultra-Competitive World

Marketing your business, yourself or both online is a must if you want reach your clients, customers, fans, etc. EVERYONE markets online, from the big shots to the little shots and everyone in between. Today, just about every niche, industry or market you can identify is SUPER COMPETITIVE.

Now, before you get depressed, let me tell you why you shouldn’t be. It’s fairly simple. Most people haven’t figured out how to market themselves or their businesses effectively online yet. When I say “effective,” I’m talking about achieving ongoing, bankable results. Most businesses are leaving a lot of money on the table because they don’t really understand how online marketing works.

Understand this; marketing isn’t magic. Marketing is about communication. Those who understand direct marketing well have distinct advantages over those who don’t.

Take a closer look at the world today and how businesses are run specifically. People are used to buying lousy products and services that don’t live up to the “hype.” They’re used to getting poor value for their investment. They’d love to believe your “stuff” will be different but experience tells them the odds are against it. Isn’t that true?

Fortunately, there are exceptions. You must be one of the exceptions.


One of the ways to prove you’re one of the exceptions is by providing “risk reversal” with your offers. This simply means if the person isn’t happy, you’re willing to refund their money.

Another method is to provide samples for a prospective buyer. Groceries stores have done this for years. Instead of purchasing the big package, they provide samples of a new product. If you enjoy the taste, you buy the product. If you don’t, you have zero risk with zero investment and haven’t lost a thing.

Try before you buy. This is possible with some businesses, but not all.


Another method is to find a unique selling position and promoting. Maybe your product is crafted by Elves in a hidden city deep beneath the arctic? Or maybe not…

Maybe you were trained by an infamous mentor?

Maybe your product is imported from a place known for have the very best of its kind?

You get the idea. Of course, you have the test the different methods to find which one works best for you. Is this easy to do? It’s not as hard as you think. Stand out in the crowd by showing customers you’re different than most others.


One of the problems people commonly face in getting a marketing campaign or message off the ground is time. Most small businesses can’t afford to have an in-house marketing department so they hand the ball off to someone who already has multiple responsibilities on their plate. In other cases, the business owner takes on the responsibility of doing most of the marketing work on top of all the other responsibilities. If you’re already running a business, it can be exhausting adding something as technical as marketing on top of everything else you’re already doing.


If you’re looking to market yourself, your business or anything else, blogging is an option you should seriously consider.


Why blogging? Blogging gives you a forum to talk about your business, new products, customer concerns, product information, etc.

The list is endless.

The nice thing about business blogging is, you give your readers the information they need to make a buying decision without the high-pressure tactics commonly used by most amateur marketers and advertisers.

Blogs are conversational in nature. A conversational tone makes it much easier to communicate and connect with your intended audience. This is true, regardless of the topic. Good communication IS effective marketing in a nutshell.


By attaching your blog link to a Facebook page, you can easily create a steady stream of traffic to your blog without spending a dime. Facebook is an excellent source of free traffic. The more friends you have and the more groups you belong to, the more potential exposure your blog will have.

You don’t have to have an elaborate, Facebook business page. You can if you want to, but you really don’t have to. The nice thing about a personal profile is – regular, everyday conversations take place on people’s Facebook walls. Post comments, engage in conversation, offer humorous tidbits from time to time and you will connect with prospective buyers and customers. Most importantly, you’ll do it naturally without take the artificial approach of bombing anyone’s inbox with offers and invitations.

Offers are fine. Just make sure you’re delivering them to people who are interested in what you’re offering. Blasting people with ads and offers indiscriminately will only turn them off and agitate them. When the time comes that they’re actually interested in the type of products or services you offer… they’ll end up taking their business elsewhere because your marketing approach left a bad taste in their mouth.


Can I let you in on a little secret? Most marketing firms and consultants sell their clients packages they DON’T NEED. If you want to be visible in your marketplace, they’ll gladly take your money to promote you on dozens of “must have” sites and networks. Usually, you will be told, “This site gets X-amount of traffic every month. Your ad will be seen by potentially millions of people.”

Of course, millions of people and businesses are all doing the exact same thing. The results most people achieve are usually watered down at best unless they have a really powerful offer. Think about it, you’re a consumer. How many ads do you avoid clicking on when you’re online?

Using the “personal method” I described above, you can separate yourself from the “noise” and stand out in a crowd much easier. It’s about being memorable. How many ads do you remember – even 24-hrs after you’ve seen them? How about the ads that regularly appear on websites you frequent?

Can you name them? Probably not. I’m not saying the ad method is totally ineffective… I’m simply pointing out there are much better, not to mention more cost effective, methods.

Need more? Contact me at Gulf Coast Internet Publishing’s “Hot Line” today – 941-926-5033!

Jim Galiano

Jim Galiano is an online consultant and author who began doing business online in 1998. His consulting, marketing and publicity services are focused in the area's of SEO and website publicity. Jim has been interviewed by variety of media sources including the Wall Street Journal and CBS News in New York.

Latest posts by Jim Galiano (see all)

Spread the word. Tell a friend:

68 thoughts on “Marketing Yourself In An Ultra-Competitive World”

  1. This is really interesting, You are a very skilled blogger. I’ve joined your rss feed and look forward to seeking more of your fantastic post. Also, I’ve shared your site in my social networks!

  2. Hey! Do you know if they make any plugins to assist with SEO? I’m trying to get my blog to rank for some targeted keywords but I’m not seeing very good gains. If you know of any please share. Cheers!

  3. I do not even know how I ended up here, but I thought this post was good. I do not know who you are but certainly you’re going to a famous blogger if you aren’t already 😉 Cheers!

  4. I’ve been absent for some time, but now I remember why I used to love this web site. Thanks , I will try and check back more often. How frequently you update your website?

  5. I do trust all of the ideas you’ve presented to your post. They’re very convincing and can certainly work. Still, the posts are too brief for newbies. May you please extend them a bit from subsequent time? Thanks for the post.

  6. Hello! I know this is kinda off topic however I’d figured I’d ask. Would you be interested in exchanging links or maybe guest authoring a blog post or vice-versa? My website addresses a lot of the same topics as yours and I believe we could greatly benefit from each other. If you happen to be interested feel free to send me an e-mail. I look forward to hearing from you! Fantastic blog by the way!

  7. I think this is one of the most important info for me. And im glad reading your article. But should remark on few general things, The website style is great, the articles is really excellent : D. Good job, cheers

  8. Great write-up. I am a regular visitor of your website and appreciate you taking the time to maintain the excellent site. I’ll be a regular visitor for a really long time.

  9. Excuse me, but I attempted to email you with respect to something on your site but the given e-mail address did not work. Is there some other place I might contact you?

  10. I’m developing a site site and I was thinking of changing the template.Yours looks pretty decent! You could visit my web site and tell me your viewpoint!

  11. Hmm Well I was just searching on yahoo and just came across your website, mostly I just only visit blogs and retrieve my required info but this time the useful info that you posted in this post urged me to post here and appreciate your diligent work. I just bookmarked your site. Thank you again.

  12. Hello, This is a really nice looking site. Are you a website designer or did someone make this lovely design for you?

  13. Thank you for making this site so easy to find information. good stuff. Saving this one for later.

  14. Nice post. I was watching continuously this blog and I’m impressed! Extremely useful info specifically the last part I care for such info much. I was looking for this specific info for a long time. Thanks and best of luck.

  15. Lisandra Miessler

    Thanks for sharing excellent information. Your site is very cool. I am impressed by the details that you’ve on this website. It reveals how nicely you perceive this subject. Bookmarked this web page, will come back for extra articles.

  16. You need to get upset! Really its a must to take a look past everything and get upset. This will help you stay above the curve.

  17. Really excellent blog post. I simply found ones own blog and even wished to help you state which will I have truly appreciated examining ones own web site and even articles. Nevertheless I’ll end up signing up ones own rss feed and even As i expect to help you look over ones own web site all over again.

  18. Extremely superior content. We basically discovered the web page and also desired to be able to point out in which We have actually liked looking through the blog page and also content. Anyways I’ll become following the nourish and also My partner and i expect to be able to study the blog page all over again.

  19. I visit everyday some websites and blogs to read articles, but this blog provides quality based articles.

  20. I’d have to check with you here. Which is not something I usually do! I enjoy reading a post that will make people think. Also, thanks for allowing me to comment!

  21. I’m impressed, I must say. Really rarely do I encounter a weblog that’s each educative and entertaining, and let me tell you, you have hit the nail on the head. Your thought is outstanding; the problem is something that not enough persons are speaking intelligently about. I’m very glad that I stumbled across this in my seek for something referring to this.

  22. Hello web site owner I am not really going to waste your time, if you desire to make money through your Facebook account simply click my web site link and watch the video. Couple of minutes of your time and your entire marketing technique will change forever and for better.Go and have a look now, you will not regret. Yours sincerely.Kisha Auwaerter

  23. “Many thanks for getting some time to discuss this, I feel strongly about it and adore understanding much more with this topic. If doable, as you acquire expertise, can you mind updating your blog with far more info? It’s extremely helpful to me”

  24. This is highly beneficial, thank you for revealing. I’ll be self-assured many people will see products this equivalent style

  25. This is the right blog for anyone who wants to find out about this topic. You realize so much its almost hard to argue with you (not that I actually would want…HaHa). You definitely put a new spin on a topic thats been written about for years. Great stuff, just great!

  26. I go to see day-to-day some web sites and sites to read articles, except this website gives feature based articles.

  27. Good report in addition to simple to help understand explanation. How do When i try obtaining permission to help publish part on the article around my approaching e-newsletter? Giving correct credit ratings to your account this article author in addition to hyperlink towards webpage would not become a dilemma.

  28. Wow that was odd. I just wrote an very long comment but after I clicked submit my comment didn’t show up. Grrrr… well I’m not writing all that over again. Regardless, just wanted to say fantastic blog!

  29. Pardon me, but I attempted to email you in regard to something on your site but the given email address did not work. Is there some other place I might contact you?

  30. I just couldn’t leave your website prior to suggesting that I actually enjoyed the standard info a person supply on your guests? Is going to be back continuously in order to investigate cross-check new posts

  31. Hello, I saw your blog on Bing and have enjoyed checking it out. Thank you extremely much for the helpful and comprehensive posts. I will be subscribing for your RSS feed.

  32. Hey there! Do you know if they make any plugins to assist with SEO? I’m trying to get my blog to rank for some targeted keywords but I’m not seeing very good success. If you know of any please share. Thanks!

  33. Hello just wanted to give you a brief heads up and let you know a few of the images aren’t loading properly. I’m not sure why but I think its a linking issue. I’ve tried it in two different browsers and both show the same results.

  34. Thank you an amazing post, would examine your others posts. i appreciate your ideas with this, I experienced a bit thump by this short article. Thanks again! You make a good moment. Got some wonderful report here. I believe if more people thought of it like this, they’d have a very better moment in time obtain the hang ofing the situation.

  35. Thank you for this blog post, it was just what I was looking for. There is so much information here, so I thank you so much for enlightening my mind.

  36. Great blog here! Also your web site loads up fast! What web host are you using? Can I get your affiliate link to your host? I wish my web site loaded up as quickly as yours lol

  37. Aw, this was a really nice post. In concept I would like to put in writing like this moreover – taking time and precise effort to make an excellent article… however what can I say… I procrastinate alot and not at all appear to get one thing done.

  38. Aw, this was a really nice post. In idea I would like to put in writing like this additionally – taking time and actual effort to make a very good article… but what can I say… I procrastinate alot and by no means seem to get something done.

  39. Hello, i think that i saw you visited my weblog so i came to “return the favor”.I’m trying to find things to improve my site!I suppose its ok to use a few of your ideas!!

  40. No one can deny from the quality of this video posted at this website, nice job, keep it all the time.

  41. Great tips given. I certainly decided to have my own business online, but I have had to face a hard time to put up it. I´m going to follow your advices. Thanks.

  42. Thank you Alex. It’s just a matter of taking one step at a time and making the adjustments as you go. 🙂

Comments are closed.