In today’s episode, we’re going to look an even closer look and topics such as influence and reach in a marketplace. Business growth is a challenge for more people than not. So why do some individuals or brands attract more attention than others when the information from the lesser-known person is arguably as good or better than the person with 500k followers?

Could it be their videos are shot in high definition instead of standard definition? Does their website color palette demand respect and admiration? We’ll take a much closer look at this topic in today’s episode.