While it’s obvious that most businesses are looking to do better in 2019 than they did last year, I believe that’s just scratching the service. Experienced business owners have heard all the various sales pitches and presentations over the years.
I believe the future belongs to those who can find real solutions to the stressful, time-consuming problems, issues and challenges their clients are facing. That’s what they’re looking to buy. That’s what they’ll be willing to pay for in 2019.
Everything else will be basically treated like a commodity, with the sales going to those selling on the lower end of the pricing spectrum.