Traffic May Not Be YOUR Key To Online Success

When I first started online in 1997, Search Engine Optimization didn’t exist in the form it does today.  “Googling it” had yet to be coined as a term.  Making money online in the mid to late 90’s may seem a lot different than it today, but it really isn’t.  People are still people and they still buy for the same reasons today as they did ten years ago.  In fact, they still buy today for the same reasons they did in the 1920’s.  People have and always will buy – solutions or end results.

When you rent a movie, you’re actually spending your money – not for a disk or even a download.  You’re spending your money for entertainment.  That’s the end result, not the disk or format the entertainment happens to be contained on.  The deliver method makes one source of the entertainment more appealing than another.

The most appealing source gets the sale.

If you provide the results people are looking for at a price they can afford, you’ll make money in any economy in any decade in any medium – online or offline.

Most beginning marketers or beginning SEO experts make the mistake of focus on traffic as being the key to your ultimate success.  The truth is; it’s only one part of the equation.  At the end of the day – your OFFER will either make or break your business.

I personally have many thousands of people combined on my mailing lists (see www.mynationalpublicity.com).  If I send them junk about the latest MLM offer, I end up with out 5,000 by the end of the week.  If you have the right product, with the right offer… then traffic will the final piece that completes your picture.

Get the traffic with the wrong offer in place… and the money will just pass you by.  If you think you have the right combination… test it in a small number of people.  The rule I follow is – if you get a 7% response from a list of 500, you’ll get a 7% response rate from a list or group of 5,000.  That’s the way it works.

If you want to learn more about how to set up a successful eMarketing Campaign, feel free to contact me using the contact form. The link is at the top of this site.

I offer a free 7 minute phone consultation for your particular business type, products and/or services.

You’ll spend a fraction of the cost hiring a professional consultant like myself, with over ten years experience, than you will buying dozens of marketing courses and reading article after article on what to do and how to do it.

Once you’re business is set up, all you’ll have to do is repeat the techniques you’ll learn from me.

It can be that simple!  Then, you can spend your time doing what you do best and have a marketing system in place that will work for you, even while you’re sleeping.  What can be better than that :-)?

www.JimGaliano.com

 

Jim Galiano

Jim Galiano is an online consultant and author who began doing business online in 1998. His consulting, marketing and publicity services are focused in the area's of SEO and website publicity. Jim has been interviewed by variety of media sources including the Wall Street Journal and CBS News in New York.

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4 thoughts on “Traffic May Not Be YOUR Key To Online Success

  1. I agree with you 100%. I have a ton of followers on twitter but they don’t buy anything! It’s very frustrating sometimes!

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