After over twenty-plus years of marketing, a few things really stand out. First, it’s easier building a memorable personal brand than it is building a memorable corporate brand. In a corporate environment, everyone’s replaceable – even the CEO’s.
And second, a personal brand, can engage with people on a heartfelt level and create a true and lasting bond in the process.
Finally, the growing trend and data shows that people want to do business with people. They prefer personalities over large, faceless corporations. This is the foundation of relationship marketing.
Instead of competing and comparing – you stand alone as a unique solution in the marketplace. Instead of merely creating value by what you do – you create even greater value by demonstrating who you are.
Ultimately, you become the obvious choice to an ever-growing group of people.