Nothing beats a complete solution. There’s nothing missing. There’s nothing else to buy. Way back in the 1980s, franchises started gaining preference over starting businesses from scratch. Why? Because a franchise provided a complete solution. All the tools, training and necessary components were provided in a single package.
The alternative to a complete solution to what you might call the “à la carte” approach. With this approach, you add one piece at a time, testing and adjusting as you go.
With the myriad of options available in today’s ever-increasingly complex markets, complete, all-in-one solutions are becoming more attractive than ever. With that in mind, would it be possible for you to build, market and sell a “complete solution” for your own clients and customers?
That and more in today’s podcast.