As a solo entrepreneur, building a marketing plan can be tough, especially when you’re working with limited time and a tiny budget. You’re working with a limited amount of time and have what appears to be an overwhelming number of options and choices before you. The big picture is clear. You must promote your business…
For over a decade now, social media has become an essential tool for businesses, perhaps even more so for solo entrepreneurs looking to grow their brand and connect with their audience. When you get right down to it, if you’re flying solo, you and your business brand are seen as being one and the same…
Will the decline in Facebook usage combined with the decline in organic reach affect your online business? Let me start by saying, social media (Facebook in particular) transformed the way most of us interact and do business. Facebook reconnected me to old friends and family, boosted my business, and connected me to people I probably…
[wp_ad_camp_1] When I was a kid, there was still a generation of people alive who referred to what was then the tech of the day as “newfangled.” I’m talking about the older generation who were alive back in the early 70s. Imagine what they’d think of today’s world of iPhones, social media and everything else?…
If there’s a constant online, it’s this – everything changes. A few weeks ago I noticed the first Periscope courses being released. If you don’t know what Periscope is, Periscope is a live video streaming app for iOS and Android. So basically, it makes streaming video easy to do with a phone or tablet. New…
[wp_ad_camp_1] A social media campaign can increase your numbers quickly on social media sites such as Facebook, Twitter and Pinterest. As people are quickly finding out, however, marketing is more than just a numbers game. Unless you connect with your audience – you’re just another number. You follow them, they follow you, and neither party…
[wp_ad_camp_1] When you’re number one…everyone guns for you. It’s true in sports, it’s true in business and it’s true on a national level. Number one always makes more money than number two. Number one always gets the bulk of the attention. Who’s the number one female singer in the world right now in terms of…