Personal Branding
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Building Your Personal Brand and Email List

Building a successful online business as a bootstrapping entrepreneur can be both exhilarating and challenging. In this digital age, establishing a strong personal brand and cultivating an engaged email list are essential for your long-term success. These two pillars will not only help you overcome common hurdles but also provide you with the tools and…

MailPoet and WordPress work perfectly together.
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Creating Your Online Newsletter Using MailPoet and WordPress

Would publishing a monthly newsletter help you grow your business in 2023? Absolutely! Especially if you’re a “solo brand.” There are more reasons, at least in my own mind, to publish a newsletter than not. Entrepreneurs and marketers have been using newsletters since the days of Benjamin Franklin to establish themselves as a trusted authority….

Elevator Pitch
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Crafting a Compelling Elevator Pitch for Your Business

Can an elevator pitch help your business? Can it help you sell more products and services? Let me take it a step further by asking, “Can an Elevator Pitch Transform Your Business?” After 25 years in business, my conclusion is – an Elevator Pitch can change you, and YOU can change your business. Before we…

Reinventing Yourself & Your Business as an Entrepreneur
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Reinventing Yourself & Your Business as an Entrepreneur

As a solo entrepreneur, you may find yourself reinventing yourself and your business more than once over the course of time. I started my business over 20 years ago. During that time, I found it beneficial to reinvent and reposition myself and my business. The ever-evolving market and changing consumer demands demand that you keep…

Jim Galiano | Help for Freelancers & Solopreneurs
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Does Your Approach to Online Business Have Too Many Moving Parts?

What are the best tools to use if you want to promote, market, and build your online business? Should you remain a freelancer or build a small agency? Can you find these answers through trial and error, or do you need outside help? These are just some of the questions you’ll have to deal with,…

Jim Galiano | Help for Freelancers & Solopreneurs
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Are You Over-complicating YOUR Online Business?

What are the best tools to use that will help you grow, manage and market your online business? Is there a chance over-complicating things? Over the years, I’ve purchased and tested countless tools, apps, and services. Most of the time the purchase was based upon the recommendations of others. And yes, sometimes I bought based…

freelancer lifestyle
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The Truth About the Freelancer Lifestyle

How much money does the average freelancer make? Questions like these often raise more questions than they answer. If you’re just starting out as an aspiring website designer, writer, virtual assistant, etc., it’s probably the most important question of all. How much can you really make? Or, maybe it’s safer to ask, how much should…

Jim Galiano | Help for Freelancers & Solopreneurs

What’s Working Now? Digital Marketing in 2018

Over the past few weeks I’ve received invitations from several “marketing gurus” inviting me to upcoming webinars. I noticed a theme running through most of these recent promotions. I’m talking about the “what’s working now” theme. It’s beginning to permeate its way through many online business circles. You see, what worked a few years ago…