Building a successful online business as a bootstrapping entrepreneur can be both exhilarating and challenging. In this digital age, establishing a strong personal brand and cultivating an engaged email list are essential for your long-term success. These two pillars will not only help you overcome common hurdles but also provide you with the tools and…
Would publishing a monthly newsletter help you grow your business in 2023? Absolutely! Especially if you’re a “solo brand.” There are more reasons, at least in my own mind, to publish a newsletter than not. Entrepreneurs and marketers have been using newsletters since the days of Benjamin Franklin to establish themselves as a trusted authority….
Can an elevator pitch help your business? Can it help you sell more products and services? Let me take it a step further by asking, “Can an Elevator Pitch Transform Your Business?” After 25 years in business, my conclusion is – an Elevator Pitch can change you, and YOU can change your business. Before we…
As a solo entrepreneur, you may find yourself reinventing yourself and your business more than once over the course of time. I started my business over 20 years ago. During that time, I found it beneficial to reinvent and reposition myself and my business. The ever-evolving market and changing consumer demands demand that you keep…
What does the future look like for those selling online business-to-business services (B2B)? Today, I’d like to take a closer look as to what the future might hold for freelancers and digital agencies. I think the future will look much like the past – but with a different coat of paint. Let me explain. The…
What are the best tools to use if you want to promote, market, and build your online business? Should you remain a freelancer or build a small agency? Can you find these answers through trial and error, or do you need outside help? These are just some of the questions you’ll have to deal with,…
What are the best tools to use that will help you grow, manage and market your online business? Is there a chance over-complicating things? Over the years, I’ve purchased and tested countless tools, apps, and services. Most of the time the purchase was based upon the recommendations of others. And yes, sometimes I bought based…
How do you design your ideal online business? One that’s a good fit for your schedule, temperament and financial needs? Most people aren’t at a place in their lives where they have the know-how to “design” an online business right out of the gate. Instead, they use what they have, make some sales… and adjust…
How much money does the average freelancer make? Questions like these often raise more questions than they answer. If you’re just starting out as an aspiring website designer, writer, virtual assistant, etc., it’s probably the most important question of all. How much can you really make? Or, maybe it’s safer to ask, how much should…
Over the past few weeks I’ve received invitations from several “marketing gurus” inviting me to upcoming webinars. I noticed a theme running through most of these recent promotions. I’m talking about the “what’s working now” theme. It’s beginning to permeate its way through many online business circles. You see, what worked a few years ago…