Building Your Business with Video Content vs. Text Content: Weighing the Pros and Cons
| | |

Building Your Business with Video Content vs. Text Content: Weighing the Pros and Cons

We could argue that, in today’s online environment, effective content creation is a key component of marketing and sales growth. Whether we’re talking about interesting videos or informative text, finding the right medium to connect with your audience is important. In this post, we talk about the pros and cons of utilizing video content and…

|

Do You Need a “New” Online Business Model in 2018?

People often ask, “Do you think it’s too late to (fill in the blank)?” Usually the question goes along the lines of being too late to start a certain kind of business, sell a particular service or make “good money” following a certain path. I’ve always looked at business in the terms of supply and…

How to Beat the Marketing Madness Mindset
|

How to Beat the Marketing Madness Mindset

[wp_ad_camp_1] Sometimes you just have to get fed up and break the mold. I’m talking about the “inner-mold” that you’ve squeezed yourself into. That one that’s slowly sucking the air out of your business efforts. It doesn’t happen too much in the world of marketing because of fear. It’s similar to the fear of investing….

Want to Be Effective This Year? Then Develop Your Own, Unique Marketing Style
|

Want to Be Effective This Year? Then Develop Your Own, Unique Marketing Style

[wp_ad_camp_1] Years ago a boxer named Rocco Marchegiano (who went on to become Rocky Marciano) walked into a gym and stepped through the ropes to show legendary trainer Charley Goldman what he could do for the very first time. Afterwards Goldman told Angelo Dundee, his assistant, “I gotta guy who’s short, stoop-shouldered, balding, got two…

Why Old-Fashioned Marketing Basics Still Work Today
| |

Why Old-Fashioned Marketing Basics Still Work Today

[wp_ad_camp_1] When I was a kid, there was still a generation of people alive who referred to what was then the tech of the day as “newfangled.” I’m talking about the older generation who were alive back in the early 70s. Imagine what they’d think of today’s world of iPhones, social media and everything else?…

The Online Magazine Business Model – Part 1 of 2
| | |

The Online Magazine Business Model – Part 1 of 2

Today I’m going to share with you an overview of an online business model. I’m talking about the online magazine model. This particular model worked so well for me, it led to interviews with the Wall Street Journal and CBS News in New York. Now, before you get too excited, let me tell you a…

What You Really Need Is a GOOD Idea
| |

What You Really Need Is a GOOD Idea

[wp_ad_camp_1] This is the day of fast, easy-pesy solutions. It doesn’t matter what subject you’re talking about. If you can do it quicker and easier, you’ve got yourself a sale. Quit smoking in 7 days beats quick smoking in 30 days. If someone comes up with quite smoking in 24hrs, they’ll put the other two…