In a perfect world, your work would speak for itself. In a perfect world, the value you provide would be quickly recognized and understood. So, the question is, how do you sell more of your design, development, editing, or SEO services in an imperfect world? About ten years ago, a friend of mine invited me…
[wp_ad_camp_1] Fear of failure, fear of success, fear of commitment, fear of change. These are just some of the things that keep people rooted in the past. These fears, among others, keep people from succeeding in the present and by extension – in the days, weeks and months (sometimes years) ahead. Failure is one thing….
[wp_ad_camp_1] I learned what worked by learning what didn’t. In spite of reading book after book on marketing, branding, copywriting, business and direct marketing many years ago – I still made mistakes. It was then that I discovered the difference between – “knowledge and know-how.” Knowledge is really nothing more than data or information. It’s…
[wp_ad_camp_1] A social media campaign can increase your numbers quickly on social media sites such as Facebook, Twitter and Pinterest. As people are quickly finding out, however, marketing is more than just a numbers game. Unless you connect with your audience – you’re just another number. You follow them, they follow you, and neither party…
[wp_ad_camp_1] The Internet is filled with people investing a lot of time, energy and money into establishing, branding and promoting their businesses. Time, energy and money, however, will only be as effective as the “war strategy” used in deploying these resources. Being somewhat of a history buff… I’ve found the history of warfare to illustrate…
I learned the importance of marketing shortly after college. Back then I thought – if you were good at what you did and had a good product or service; you’d be okay at the end of the day. That’s how I thought at the time. I was wrong. There are lots of people out there…
Most business owners don’t understand the power of implementing (by the way, I hate that word) a blogging platform into their marketing mix. Having a blog is a power way to promote a line of products and services more effectively. If you’re a journalist, writer or publisher – I’m preaching to the choir. If not,…
Back the days of the Old West, gold was discovered in California by a man named Jim Marshall. The year was 1848. The gold rush had begun. It ended approximately seven years later. During that time, hundreds of thousands of people made the (sometimes) perilous journey to California in search of instant riches. While very…
[wp_ad_camp_1] At the end of the day, having a successful website or web presence means different things to different people. If you’re in the world of advertising, the name of the game is TRAFFIC. If you get a lot of traffic, people will PAY YOU to place their ads on your site. They may not…
[wp_ad_camp_1] “Choose a niche, there will be less competition.” That’s the advice that because popular in the early 2000’s. It’s still popular today. The thing is, today there’s competition in every niche. I have multiple web businesses that I’ve been operating since the late 90’s and early 2000’s. Some of them are in what I…