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What It Takes to Get Results

[wp_ad_camp_1] I learned what worked by learning what didn’t. In spite of reading book after book on marketing, branding, copywriting, business and direct marketing many years ago – I still made mistakes. It was then that I discovered the difference between – “knowledge and know-how.” Knowledge is really nothing more than data or information. It’s…

Jim Galiano | Help for Freelancers & Solopreneurs
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Rethinking Your Internet Marketing Strategy

[wp_ad_camp_1] The Internet is filled with people investing a lot of time, energy and money into establishing, branding and promoting their businesses. Time, energy and money, however, will only be as effective as the “war strategy” used in deploying these resources. Being somewhat of a history buff… I’ve found the history of warfare to illustrate…

Jim Galiano | Help for Freelancers & Solopreneurs
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How To Use A Blog To Market Your Local Business

Most business owners don’t understand the power of implementing (by the way, I hate that word) a blogging platform into their marketing mix. Having a blog is a power way to promote a line of products and services more effectively. If you’re a journalist, writer or publisher – I’m preaching to the choir. If not,…

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The Online Land of Opportunity for New Businesses

Back the days of the Old West, gold was discovered in California by a man named Jim Marshall. The year was 1848. The gold rush had begun. It ended approximately seven years later. During that time, hundreds of thousands of people made the (sometimes) perilous journey to California in search of instant riches. While very…

Jim Galiano | Help for Freelancers & Solopreneurs
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Every Niche Has Competition

[wp_ad_camp_1] “Choose a niche, there will be less competition.” That’s the advice that because popular in the early 2000’s. It’s still popular today. The thing is, today there’s competition in every niche. I have multiple web businesses that I’ve been operating since the late 90’s and early 2000’s. Some of them are in what I…