In the dynamic world of digital marketing, the role of a consultant has become increasingly prominent over the years. Especially that of a marketing or digital consultant. Some people perceive consulting as more a passive endeavor, where experts merely offer standard advice to clients. Nothing could be further from the truth! Digital marketing consulting is…
We could argue that, in today’s online environment, effective content creation is a key component of marketing and sales growth. Whether we’re talking about interesting videos or informative text, finding the right medium to connect with your audience is important. In this post, we talk about the pros and cons of utilizing video content and…
Becoming a marketing strategist will be crucial for solo entrepreneurs in the years to come for several reasons. First, as competition in the digital space continues to grow, it will become increasingly challenging for businesses to stand out and attract customers. By developing a strong marketing strategy, solo entrepreneurs can differentiate themselves from their competitors…
As a solo entrepreneur, you may find yourself reinventing yourself and your business more than once over the course of time. I started my business over 20 years ago. During that time, I found it beneficial to reinvent and reposition myself and my business. The ever-evolving market and changing consumer demands demand that you keep…
How do you create an effective marketing strategy for yourself and your business if you’re just one person? Do you need to hire a team? Can you reach enough people without investing in paid advertising? If you find yourself asking these questions, keep reading. I have good news to share with you. The short of…
What’s the best way to market a web design business, get more clients and build a business that stands the test of time? I often use the words design and develop interchangeably. Especially when talking about a large community of people who are working either full or part-time in the website building business. In the…
Over the past few weeks I’ve received invitations from several “marketing gurus” inviting me to upcoming webinars. I noticed a theme running through most of these recent promotions. I’m talking about the “what’s working now” theme. It’s beginning to permeate its way through many online business circles. You see, what worked a few years ago…