Ask just about any experienced marketing consultant and they’ll tell you – if you want website traffic faster, take out your credit card and buy it. I’m talking about display ads, AdWords, Ad Networks, Social Media ads, etc.
There’s another option. I’m talking about large communities with built in traffic and buyers already there. Unlike Facebook, Twitter and other social media communities, the people in these communities usually login with their credit cards close at hand.
So… that leaves us with the question. Buy traffic and hope you can convert? Send a prospect through a slow, laborious, “get to know you” sequence? Or go where masses of people are ready to buy your product or service? That and more in this episode. Unless enough of your peers can be converted into customers, it may be time to look beyond social media as a business growth option this year.
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