Getting traffic to your website isn’t as difficult as some people think. Once they’re there, if they’re not buying, you modify your sales copy and offers until they do. That’s internet marketing made as simple as possible. In most cases, I stick with subjects I already know about in the areas I’m already involved with. This makes the whole process much easier.
For example, back in 1978, I bought a boxing game called “Title Bout Boxing.” It was a board game that used cards and charts to determine what type of action was happening in the ring. The game came with modern and all-time great fighter cards and ratings. Eventually, a computerized version of the game was created. When that happened, the creators of the game designed their own website which included a forum where fans of the game could meet and discuss the game and professional boxing in general.
I joined the discussion and found fans of the game from around the world, many of them who’d been playing the game for as long as I had.
It wasn’t long before I had a new group of online buddies. It was then that I realized an opportunity existed to create a boxing website around the “dream fight” concept that made the game so popular. The rest was history. My online boxing magazine was born with a built-in readership – practically existing from day one.
Whatever your interests are, if you’ve been online for awhile, you probably already frequent an online community or two where people share a common theme or interest. These communities are great places to make new acquaintances and get a real feel for the types of products, services or even the types of entertainment people are looking for. From there, you can build a site around that particular idea or subject.
How do you make money with such a site? You can sell products or services from the site – directly, or even – indirectly. For instance, if your “real” business has nothing to do with the site you’ve created, you can use the site as a base to advertise you other products and services.
Believe it or not, I have ads on some of my websites that have absolutely nothing to do with the site’s theme or topic and they work great! My father was the one who gave me that idea. One day, he said, “Why don’t you put an ad for the one site on the other?” I told him that didn’t make sense because the subject matter was so different – it just wouldn’t work. A year later I figured – it couldn’t hurt. The decision resulted in instant sales!
The moral of the story is – you’ll never know until you try!
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