When I first started doing business in the online world, everything was new. Being able to perform an online service like design, programming, website development, etc… these skills were practically the superpowers (business-wise) of that early era.
Over the years, things have changed.
Today, the superpower is more about being able to sell a service than anything else.
The online world has changed, but in most ways, people are still very much the same. When given the choice, almost everyone will choose to do business with people they know and feel comfortable with.
If you’re looking to build real connections with real people, there is perhaps no better (or easier) way to do this than by your own podcast.