Nothing Matters More Right Now than R.O.I. (return on investment). This applies to everything – money, time, personal energy, etc. Personally, I spent the last few months doing the work I tend to put off. Why? It all comes back to ROI. Sometimes the biggest ROI tasks are the hardest to get done because they require more focus. I guess it’s human nature to put off doing things today that can be done tomorrow. Consider your clients or prospective clients. Many run businesses that have a lot of moving parts, multiple employees, a significant overhead, etc. As we enter the 9th month of the year, it’s obvious that 2020 has taken a toll on them. For them as well as for you and I, nothing matters more right now than getting a return on our investment.
ROI was Important, Now it’s Critical
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Jim Galiano is an Internet consultant, web developer, author and podcaster who started doing business online in 1998. His consulting, marketing and publicity services have been used worldwide since 2002.