Today, I’d like to talk to you about planning and launching a new, email newsletter in early 2022. I’m talking about doing everything from the planning to the delivery of the first issue before the end of the first quarter (March 2022).
Many business owners will waste a lot of energy (unfortunately) as we go into the New Year, worry about things they have no control over. I’m talking about things like – the economy, inflation, Covid, and so on.
I’m just as interested to see how things play out as the next person, but that said, I’d rather spend my time, energy, and focus working on some of the things I do have some control over. I don’t want to dwell on the “what-if’s.”
That brings us to the topic of email newsletters. Newsletters as a whole do not have the same aggressive tone or feel that we’ve come to associate with email marketing in general. An informative newsletter can a long way towards making you a welcome guest in someone’s inbox.
And the good news is – having your own email (newsletter) system up and running before the 1st quarter of 2022 is over is a reasonable, achievable, goal or target. In today’s podcast, I’m going to walk you through the steps to getting it done!