My Thoughts on Niching Down in the New Year

In today’s episode, I’d like to share some of my own experiences with choosing a niche or “niching down.” I have a bit of a different take on this topic from those you’ve probably heard in the past.
 
In the early days of the online world (the late 1990s), I started a website development and hosting business. From there, I added online marketing with an emphasis on SEO and Email marketing. Business growth was gradual.
 
I used what I now call “general messaging” at the time. In other words, I didn’t place a strong emphasis on drilling down my marketing message to hook potential prospects. In hindsight, I can see that I had a natural advantage being among the first generation in the market.
 
Eventually, my growth plateaued. From there, I carefully weighed my options. The solution I ultimately went with was to – niche down.
 
What happened next? You’ll get the full story and more in today’s episode!
 
Jim Galiano

Jim Galiano

Jim Galiano is an Internet consultant, web developer, author and podcaster who started doing business online in 1998. His consulting, marketing and publicity services have been used worldwide since 2002. Jim has been interviewed by a variety of media sources including the Wall Street Journal and CBS News in New York.

About Jim

Jim Galiano is an Internet consultant, web developer, author and podcaster who started doing business online in 1998. His consulting, marketing and publicity services have been used worldwide since 2002.

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