Master Planning Your Online Business


I’m naturally a creative type of personality. In other words, I’m at my happiest when I’m making something. Let me add to that – I’m at my happiest when I’m making something someone else wants and is anxious to pay me for.

Being creative isn’t easy and if you’re going to build a business around your creative energies, you may want to consider some of the downsides.

My first online creation was a hit. My second wasn’t.

Think about the movies that are supposed to be big hits but turn into box office bombs. Or the bands or musicians that release albums or singles that flop.

It happens.

I’ve also invested time to pursuing the pragmatic, “boring approach” – selling what people need (webhosting, email services, etc.). At the very least, people will pay to keep the lights on. I put webhosting in that category.

So while you’re in the midst of making your plans, consider several different scenarios. None of us knows exactly what tomorrow will bring.

Jim Galiano

Jim Galiano is an online consultant and author who began doing business online in 1998. His consulting, marketing and publicity services are focused in the area's of SEO and website publicity. Jim has been interviewed by variety of media sources including the Wall Street Journal and CBS News in New York.

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