Make an Impact: Same Message – Different Audience

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Several years ago I visited the home of a famous futurist. He was almost 100 years old at the time! We scheduled an appointment and a few weeks later we went to his home to hear him lecture and go on a short tour led by his wife.

Afterward, I learned that he basically gave the same speech and tour over and over again. One person later commented that the information was no longer up to date because much had changed.

But guess what? It didn’t matter to me or any of the others who were there. Why? We were “beginners” and we were there to learn the basics of something we knew very little about.

How does this apply to business? Listen to today’s podcast and find out.

Jim Galiano

Jim Galiano

Jim Galiano is an Internet consultant, web developer, author and podcaster who started doing business online in 1998. His consulting, marketing and publicity services have been used worldwide since 2002. Jim has been interviewed by a variety of media sources including the Wall Street Journal and CBS News in New York.

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About Jim

Jim Galiano is an Internet consultant, web developer, author and podcaster who started doing business online in 1998. His consulting, marketing and publicity services have been used worldwide since 2002.

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