I heard someone talking about value the other day. The person put it like this – the value of anything depends on how much money one is willing to pay for it, just as with a collectible item.
The value isn’t inherent to the object itself but is rather assigned by people who deem it valuable. In essence, value is a shared belief. This applies to a lot of things. Including online services and what people are willing to pay for them.
Value must be a shared belief before money exchanges hands.
In today’s podcast, I want to talk to you about the people who spend money with you and how the things they truly value may be changing. Maintaining value and relevance in today’s business world, however, doesn’t have to be as difficult a task as you may think.
That and more in today’s episode.