This week I’d like to continue talking about digital agencies. Today, the focus will be more or less on “marketing agencies.” The services you provide are a means to an end for your clients. If you’re traveling to a luxurious, vacation destination, do you spend your time dreaming about the various vehicles that will get you there? Or, do you visualize and think about the destination itself and how enjoyable it will be when you finally get there?
Your clients and prospects have a destination in mind. Your mission is to bridge the gap between where there are today and where they want to be tomorrow. Your service is the bridge. That and more in today’s episode.