As the business world “reboots itself” (post-Covid), many business owners aren’t just looking to pick up where they left off in 2019. Why? Because it’s generally believed across the board that the “things” (we’re talking about – marketing, sales, social media, online ads, offline marketing), etc. aren’t getting the same results in 2021.
In other words, just about everything needs to be tweaked, adjusted, modified, removed, or even replaced.
And while that’s somewhat normal in the online world where things change quickly, it’s different this time.
All of this is happening against the backdrop of what appears to be a looming financial crisis throughout the world. Food, gas, and insurances prices are increasing at an alarming rate.
Here in the US… almost 2 million homes are on the brink of defaulting on their mortgages. Shades of 2008 are reappearing throughout the country.
Although this is reality, and it’s always good to deal with reality, it doesn’t mean we default to a doom and gloom prognosis. Like most things in life, being prepared is at least half the battle.
Check your foundation while the sun is still shining. If the storm misses your location, at least you were prepared!