In today’s podcast, I want to talk about what it takes to build a successful digital agency. The word “agency” means different things to different people. Some want to build the kind of business that serves big marketplaces with a team of a dozen or more employees. To them, that’s their vision of success.
Others see themselves building-out a lean “machine” – substituting employees with technology and automated processes. For them, success looks like an automated factory with technology replacing manual labor.
As you can see, the word “agency” can fit quite a few different scenarios. If you’re in the process of building your own version of an agency, today’s podcast was recorded just for you. I’ve had plenty of time to navigate the agency world, and today I’m going to share some insights with you.