It’s amazing how many talented people fail in the digital business arena simply because they don’t have a clear-cut plan and path to follow. To quote Abraham Lincoln…
“Give me six hours to chop down a tree and I will spend the first four sharpening the axe.”
In business, your “sharpening time” is the time you take to build out your business plan and sales strategy. That includes Plan A as well as your Plan B backup. The alternative approach is to jump in and just start working, making the adjustments as you go. In established marketplaces, that is a recipe that practically guarantees failure.
If you’re looking for something better going forward, now is the time to slow down and start thinking about what you’re going to build and how it’s going to fit into the marketplace of 2020. Consider this, if you’re smart enough to have developed a skill set that others will pay for, you’re certainly smart enough to build the business vehicle to take things to the next level.