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Marketing and sales are two very challenging topics for most online business owners to grasp. The love of money is the root of all evil. It’s a familiar saying that’s often misquoted as, “Money is the root of all evil.” When it comes to sales and marketing, the word “root” is the key here.
When it comes to marketing and sales, our root intention colors everything that follows. You can share real solutions to real problems. That’s marketing. You can also play to people’s greed and desire to make fast money with little effort. That’s also marketing.
One approach puts people first. The money follows. The other puts money first.
If you want to be a white hat marketer, you’ll enjoy today’s podcast.