Many digital entrepreneurs have focused on building their presence on various social platforms while neglecting their own domains. The reason for this is understandable, but times have changed.
The pay-to-play algorithms continue to change the social media landscape. And participation continues to drop. According to Search Engine Journal’s 2018 report, “Social sharing has dropped 50% since 2015.”
If there was ever a time to focus on building the online properties you personally own and manage – now is that time.