Sometimes the best-laid plans that seem practically air-tight on paper fail to produce real-world results. For example, business advisors have been telling us for years – find a niche.
Later, when things became ultra-competitive, the advice morphed into NICHE DOWN as much as possible.
In other words, get really specific about what audience you’re going to serve and what it is that makes you unique. On the surface, it can seem like great advice.
Serve a specific group of people. Fix a specific problem. There are a lot of ways to present it. Why then, does this approach seem to flop for so many people who try it. Choosing a niche isn’t as always straightforward as it seems.