Finding Your Niche

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Sometimes the best-laid plans that seem practically air-tight on paper fail to produce real-world results. For example, business advisors have been telling us for years – find a niche.

Later, when things became ultra-competitive, the advice morphed into NICHE DOWN as much as possible.

In other words, get really specific about what audience you’re going to serve and what it is that makes you unique. On the surface, it can seem like great advice.

Serve a specific group of people. Fix a specific problem. There are a lot of ways to present it. Why then, does this approach seem to flop for so many people who try it. Choosing a niche isn’t as always straightforward as it seems.

Jim Galiano

Jim Galiano

Jim Galiano is an Internet consultant, web developer, author and podcaster who started doing business online in 1998. His consulting, marketing and publicity services have been used worldwide since 2002. Jim has been interviewed by a variety of media sources including the Wall Street Journal and CBS News in New York.

About Jim

Jim Galiano is an Internet consultant, web developer, author and podcaster who started doing business online in 1998. His consulting, marketing and publicity services have been used worldwide since 2002.

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