Building a personal brand may seem like a challenging task, but with the right approach, I truly believe anyone can create a brand that stands out in their marketplace. In case you’re wondering, yes – you can build a brand while remaining authentic. In other words, building a brand doesn’t have to be like playing a role in a show or movie. You can still be you and succeed. Your personal brand can help you connect with an ever-growing group of customers, subscribers, clients, and followers while remaining authentic to who you are. By establishing your credibility and showcasing your unique qualities, you can create a lasting impression on your audience.
Today, I’d like to talk about different personal brand styles that match different types of personalities. By finding the personal brand style that aligns with your personality and values, you can create a brand that is uniquely yours and resonates with your target audience. Remember, building a personal brand is a journey. It takes time, effort, and commitment. But with the right mindset and strategies, you can build a personal brand that helps you achieve your business goals and stand out in your industry.
Start by identifying your unique strengths, values, and personality traits. Whether you think of yourself as an expert, influencer, entertainer, thought leader, coach, activist, creator, adventurer, innovator, empath, or any combination thereof, there is a personal brand style that can work for you. Let’s take a look at a dozen different types of personal brands that have been written about and analyzed over the years.
The Expert is someone who is highly knowledgeable and skilled in a specific area of expertise. Their personal brand revolves around their expertise and their ability to provide valuable insights and solutions to problems. The Expert personal brand may focus on creating content such as books, courses, and consulting services that showcase their knowledge and skills. Examples of The Expert personal brand could include people like Tim Ferriss, a productivity expert, and Tony Robbins, a personal development expert.
The Influencer is someone who has a large following on social media and is known for their ability to persuade and influence others. Their personal brand revolves around their social media presence and their ability to promote products and services to their followers. The Influencer personal brand may focus on creating content such as sponsored posts, affiliate marketing, and brand collaborations that showcase their influence and reach. Examples of The Influencer personal brand include Kylie Jenner, a reality TV star and social media influencer, and Chiara Ferragni, a fashion influencer and entrepreneur. There are also “micro-influencers” doing business in every niche or market you can think of.
The Entertainer is someone who is known for their ability to entertain and captivate audiences. Their personal brand revolves around their charisma and their ability to make people laugh, cry, or feel inspired. The Entertainer personal brand may focus on creating content such as music, comedy, or performances that showcase their talent and entertainment value.
The Thought Leader
The Thought Leader is someone who is known for their original ideas and insights on a specific topic. Their personal brand revolves around their thought leadership and their ability to influence and shape opinions. The Thought Leader personal brand may focus on creating content such as books, articles, and keynote speeches that showcase their ideas and insights.
The Coach is someone who is known for their ability to guide and support others in achieving their goals. Their personal brand revolves around their coaching and mentoring skills and their ability to inspire and motivate others. The Coach personal brand may focus on creating content such as coaching programs, workshops, and online courses that showcase their coaching expertise. Examples of The Coach personal brand include Tony Robbins, a personal development coach, and Michael Gerber, an author and entrepreneur.
The Activist is someone who is passionate about a specific cause or social issue and is known for their activism and advocacy work. Their personal brand revolves around their commitment to social justice and their ability to raise awareness and effect change. The Activist personal brand may focus on creating content such as campaigns, fundraising events, and public speaking engagements that showcase their activism.
The Creator is someone who is known for their creativity and ability to produce original content in various formats such as writing, photography, video, and graphic design. Their personal brand revolves around their ability to capture and communicate their unique perspective through their creations. The Creator personal brand may focus on creating content such as art, literature, music, podcasts, and YouTube videos that showcase their creativity.
The Innovator is someone who is known for their ability to come up with groundbreaking ideas and disrupt the status quo. Their personal brand revolves around their innovative mindset and their ability to solve complex problems. The Innovator personal brand may focus on creating content such as patents, prototypes, and startup ventures that showcase their innovative ideas. An example of The Innovator personal brand would be Elon Musk, a tech entrepreneur and innovator..
The Empath is someone who is highly sensitive to the emotions and experiences of others and is known for their ability to understand and connect with people on a deep level. Their personal brand revolves around their empathy and their ability to inspire and uplift others. The Empath personal brand may focus on creating content such as coaching, counseling, and self-help books that showcase their empathy and emotional intelligence.
The Maverick is someone who is known for their independent thinking and unconventional approach to life and work. Their personal brand revolves around their nonconformity and their ability to challenge the status quo. The Maverick personal brand may focus on creating content such as podcasts, blogs, and social media posts that showcase their alternative perspectives and rebellious spirit. Examples of The Maverick personal brand include Richard Branson, a business magnate and adventurer, and Tim Ferriss, a lifestyle entrepreneur and author.
The Visionary is someone who is known for their ability to see the big picture and envision a better future. Their personal brand revolves around their vision and their ability to inspire and motivate others to work towards a common goal. The Visionary personal brand may focus on creating content such as speeches, presentations, and thought leadership articles that showcase their vision and strategic thinking. Examples of The Visionary personal brand include Jeff Bezos, the founder and CEO of Amazon, and Jack Ma, the founder of Alibaba.
The Philosopher is someone who is known for their deep thinking and intellectual pursuits. Their personal brand revolves around their philosophical insights and their ability to make complex ideas accessible and understandable. The Philosopher personal brand may focus on creating content such as books, essays, and lectures that showcase their intellectual depth and analytical skills.
These are just a few examples of the different types of personal brands that can exist. Regardless of which type or combination of types you choose, building a personal brand that reflects your unique strengths and values will most certainly help you establish yourself as a leader in your field. Personal brands often evoke strong reactions from people, both favorable and unfavorable. It’s a given that you might encounter detractors who don’t share your perspectives and approaches.
Create Your Own Blueprint
Creating your own personal brand blueprint doesn’t have to be difficult. With a step-by-step approach, you can learn how to use one of the 12 personal brands listed above to create a blueprint that is uniquely yours. By following a few simple steps, you can build a personal brand that resonates with your target audience and helps you reach or even surpass your business goals.
Step 1: Identify Your Type
First, identify which type of personal brand resonates with you the most based on your personality, strengths, and interests. Read through the descriptions of the 12 personal brands and choose the one that best reflects who you are and what you want to achieve.
Step 2: Define Your Purpose
Once you’ve identified your personal brand type, it’s important to define your purpose. Ask yourself, “What do I want to achieve with my personal brand?” Is it to establish yourself as an expert in your field, to inspire others to take action, or to connect with like-minded individuals? Write down your purpose in a clear and concise statement.
Step 3: Identify Your Audience
Next, identify your target audience. Who are the people you want to reach with your personal brand? What are their needs, interests, and pain points? Conduct research on your target audience to gain a better understanding of their preferences and behaviors.
Step 4: Develop Your Voice
Your voice is the way you communicate your personal brand to your audience. It should be consistent across all your communication channels and should reflect your unique personality and style. Develop a tone of voice that resonates with your target audience and aligns with your personal brand purpose.
Step 5: Create Your Content Strategy
A content strategy is a plan for creating and sharing content that supports your personal brand purpose and resonates with your target audience. Develop a list of topics that align with your personal brand type and are relevant to your audience. Determine which content formats work best for your personal brand type and create a content calendar to help you stay organized and consistent.
Step 6: Build Your Online Presence
Creating an online presence is crucial for building your personal brand. That includes your website. From there, choose the social media platforms that align with your personal brand type and target audience and create a consistent profile across all channels. Use your voice and content strategy to create engaging content that resonates with your audience.
Step 7: Monitor and Adjust
As you build your personal brand, it’s important to monitor your progress and adjust your strategy as needed. Track your engagement metrics and adjust your content strategy and voice to improve your audience’s response. Continuously refine your personal brand to ensure that it aligns with your purpose and resonates with your audience.
By following these steps, you can develop a clear and effective personal brand blueprint that helps you achieve your business goals. Remember to stay true to yourself and your personal brand type and consistently provide value to your target audience.
The Challenges You’ll Face
As you embark on the journey of building your personal brand, it’s important to recognize that challenges may arise along the way. However, these challenges are not insurmountable, and with the right mindset and strategies, you can overcome them and achieve your goals. In this section, we will discuss some of the common challenges you may encounter as you develop your personal brand, and provide practical tips to help you overcome them. Remember, building a personal brand takes time, effort, and commitment, but the rewards are worth it. So, don’t let these challenges discourage you – instead, use them as opportunities to grow and refine your personal brand.
Lack of Clarity: It can be challenging to define your personal brand if you’re not clear on your purpose, target audience, or unique value proposition. To overcome this challenge, take the time to reflect on your values, strengths, and interests. Conduct research on your target audience to gain a better understanding of their needs and preferences. Refine your personal brand over time as you gather feedback and insights.
Inconsistency: Inconsistency can damage your personal brand, as it can confuse your audience and dilute your message. To overcome this challenge, develop a clear and consistent tone of voice and visual style that aligns with your personal brand type. Create a content calendar and schedule to ensure that you’re posting on a regular basis.
Competition: It can be challenging to stand out in a crowded market, especially if there are other personal brands with a similar focus. To overcome this challenge, focus on what makes you unique and different from your competitors. Emphasize your unique strengths, interests, and perspective. Provide value to your audience by creating high-quality, engaging content that resonates with their needs and preferences.
Time Constraints: Building a personal brand requires time and effort, which can be challenging if you have other commitments such as a full-time job or family responsibilities. To overcome this challenge, develop a realistic schedule and prioritize your personal brand activities. Set aside specific times each week to work on your personal brand and use tools such as content calendars and scheduling tools to help you stay organized.
Fear of Criticism: Sharing your personal brand with the world can be intimidating, especially if you’re afraid of criticism or negative feedback. To overcome this challenge, focus on providing value to your audience and creating content that aligns with your personal brand purpose. Stay true to your values and voice, and use feedback as an opportunity to improve your personal brand over time.
Limited Resources: Building a personal brand can require resources such as time, money, and expertise. To overcome this challenge, prioritize your activities and focus on the areas where you can make the most impact. Use low-cost tools such as social media platforms and free content creation tools to get started. Look for opportunities to collaborate with other personal brands or to outsource tasks to freelancers or contractors.
By anticipating and overcoming these challenges, you can build a strong and effective personal brand that helps you achieve your business goals. Remember to stay focused on your purpose, values, and audience, and to continuously refine your personal brand over time.
In conclusion, building a personal brand is an essential aspect of success in today’s competitive business world. By identifying the personal brand style that aligns with your personality and values, you can create a brand that resonates with your target audience and helps you achieve your business goals. Whether you are a teacher, adventurer, influencer, or any other personality type, there is a personal brand style that will work for you. Most likely, you’ll find that you’re a combination of things and don’t fit a specific mold. That was my experience.
While there may be challenges along the way, such as finding your niche, building your online presence, or staying true to your values, these challenges are not insurmountable. By following the step-by-step guide and practical tips outlined in this essay, you can create a blueprint for your personal brand and overcome any obstacles that come your way.
Remember, building a personal brand is a journey, not a destination. It takes time, effort, and commitment to develop a personal brand that truly resonates with your audience. However, the rewards are well worth the effort. By building your personal brand, you can stand out in your marketplace, connect with an ever-growing group of customers, subscribers, clients, and followers, and achieve your business goals. So, don’t hesitate to take the first step and start building your personal brand today.