A Solopreneur’s Guide to Starting, Building and Marketing a Successful Digital Agency


A Solopreneur's Guide to Starting, Building and Marketing a Successful Digital Agency. This course is designed to teach you how to build and market a "hybrid" digital agency. You'll enjoy the freedom of a freelancer while leveraging the earning power of an agency.

In this course, you'll learn how to build your business plan and create a unique selling "position," based on your personal preferences. You'll learn how to price on 3-different levels, from the lower-end to the higher end ones. I'll share my client contracts, my personal marketing system and how I get free publicity through the mainstream media.

My 20+ years of experience has taught me how to create straight-forward systems and process will help you avoid the burnout and stress that is common place in our industry.

Module 1 Freelancer, Solopreneur, Agency
Unit 1 Introduction
Unit 2 Lesson #1 Freelancer, Solopreneur, Agency
Unit 3 Lesson #2 Today's Agency Business Model
Unit 4 Lesson #3 Building with Freedom in Mind
Module 2 Establishing Your Business Foundation
Unit 1 What Benefit do you want to bring into the world?
Unit 2 Creating Your Business Plan
Unit 3 Should You Build a Personal Brand or a Business Brand?
Unit 4 A Heart-to-Heart Discussion
Module 3 Establish Your Price-Points or Pricing levels
Unit 1 Establishing Your Price Points
Unit 2 Creating Pricing Tiers
Unit 3 Notes on Approaches to Pricing
Unit 4 The Three Tier Template
Unit 5 Actual Examples of 3-Tier Pricing
Module 4 Have Your Contracts Ready and In Place
Unit 1 Contracts
Unit 2 The Contracts Included with this Course
Unit 3 Client Strategy and Proposals
Module 5 Doing the Work. Build Your First Team
Unit 1 Doing the Work - Building Your First Team
Unit 2 Getting Your Support in Place Before You Need it
Unit 3 How to Minimize Stress
Unit 4 Done-for-You Options to Choose From
Module 6 Building Your Website
Unit 1 Planning Your Website
Unit 2 Building to Attract New Leads
Unit 3 WordPress Themes and Page Builders
Unit 4 Examples of Personal Branding Websites
Module 7 Money, Invoicing & Taking Payments
Unit 1 PayPal, Stripe and Other Options
Unit 2 Waveapps, Pancakeapp and Other Options for Managing Your Business
Unit 3 Using Manager.io and Square to Manage Your Business
Module 8 Getting Clients - Face to Face
Unit 1 Getting Clients Face-to-Face
Unit 2 Leaving a Lasting Impression
Unit 3 Using a Social Sales Prospect Map
Unit 4 What to Say: Emails and Video Content
Unit 5 Your Approach to Keeping Things Organized
Unit 6 Choosing Your Video Software
Module 9 Marketing and Content Creation
Unit 1 Marketing and Content Creation
Unit 2 Creating Content that Truly Moves People
Unit 3 Taking Action and Injecting Life into Your Content
Module 10 Getting Free Publicity
Unit 1 A Quickstart Guide to Press Releases
Unit 2 Creating Your First Media Contact List
Unit 3 Personal Thoughts and Advice on Press Releases
Module 11 Questions and Answers
Unit 1 How do You Create a Cold-Call Email Marketing Funnel?
Unit 2 When do I Outsource vs Doing the Work Myself?
Unit 3 How I Use These Methods in My Own Business Today
Module 12 Downloads
Unit 1 Downloads
Module 13 Facebook Group (Live Q&A starting in December)
Unit 1 Private Group
Module 14 Announcements
Unit 1 Upcoming Live Sessions: www.jimgaliano.com/solopreneur-video-training/
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