A Solopreneur’s Guide to Starting, Building and Marketing a Successful Digital Agency


A Solopreneur's Guide to Starting, Building and Marketing a Successful Digital Agency. This course is designed to teach you how to build and market a "hybrid" digital agency. You'll enjoy the freedom of a freelancer while leveraging the earning power of an agency.

In this course, you'll learn how to build your business plan and create a unique selling "position," based on your personal preferences. You'll learn how to price on 3-different levels, from the lower-end to the higher end ones. I'll share my client contracts, my personal marketing system and how I get free publicity through the mainstream media.

My 20+ years of experience has taught me how to create straight-forward systems and process will help you avoid the burnout and stress that is common place in our industry.

Module 1Freelancer, Solopreneur, Agency
Unit 1Introduction
Unit 2Lesson #1 Freelancer, Solopreneur, Agency
Unit 3Lesson #2 Today's Agency Business Model
Unit 4Lesson #3 Building with Freedom in Mind
Module 2Establishing Your Business Foundation
Unit 1What Benefit do you want to bring into the world?
Unit 2Creating Your Business Plan
Unit 3Should You Build a Personal Brand or a Business Brand?
Unit 4A Heart-to-Heart Discussion
Module 3Establish Your Price-Points or Pricing levels
Unit 1Establishing Your Price Points
Unit 2Creating Pricing Tiers
Unit 3Notes on Approaches to Pricing
Unit 4The Three Tier Template
Unit 5Actual Examples of 3-Tier Pricing
Module 4Have Your Contracts Ready and In Place
Unit 1Contracts
Unit 2The Contracts Included with this Course
Unit 3Client Strategy and Proposals
Module 5Doing the Work. Build Your First Team
Unit 1Doing the Work - Building Your First Team
Unit 2Getting Your Support in Place Before You Need it
Unit 3How to Minimize Stress
Unit 4Done-for-You Options to Choose From
Module 6Building Your Website
Unit 1Planning Your Website
Unit 2Building to Attract New Leads
Unit 3WordPress Themes and Page Builders
Unit 4Examples of Personal Branding Websites
Module 7Money, Invoicing & Taking Payments
Unit 1PayPal, Stripe and Other Options
Unit 2Waveapps, Pancakeapp and Other Options for Managing Your Business
Unit 3Using Manager.io and Square to Manage Your Business
Module 8Getting Clients - Face to Face
Unit 1Getting Clients Face-to-Face
Unit 2Leaving a Lasting Impression
Unit 3Using a Social Sales Prospect Map
Unit 4What to Say: Emails and Video Content
Unit 5Your Approach to Keeping Things Organized
Unit 6Choosing Your Video Software
Module 9Marketing and Content Creation
Unit 1Marketing and Content Creation
Unit 2Creating Content that Truly Moves People
Unit 3Taking Action and Injecting Life into Your Content
Module 10Getting Free Publicity
Unit 1A Quickstart Guide to Press Releases
Unit 2Creating Your First Media Contact List
Unit 3Personal Thoughts and Advice on Press Releases
Module 11Questions and Answers
Unit 1How do You Create a Cold-Call Email Marketing Funnel?
Unit 2When do I Outsource vs Doing the Work Myself?
Unit 3How I Use These Methods in My Own Business Today
Module 12Downloads
Unit 1Downloads
Module 13Facebook Group (Live Q&A starting in December)
Unit 1Private Group
Module 14Announcements
Unit 1Upcoming Live Sessions: www.jimgaliano.com/solopreneur-video-training/
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