A Solopreneur's Guide to Starting, Building and Marketing a Successful Digital Agency. This course is designed to teach you how to build and market a "hybrid" digital agency. You'll enjoy the freedom of a freelancer while leveraging the earning power of an agency.
In this course, you'll learn how to build your business plan and create a unique selling "position," based on your personal preferences. You'll learn how to price on 3-different levels, from the lower-end to the higher end ones. I'll share my client contracts, my personal marketing system and how I get free publicity through the mainstream media.
My 20+ years of experience has taught me how to create straight-forward systems and process will help you avoid the burnout and stress that is common place in our industry.
| Module 1 | Freelancer, Solopreneur, Agency |
| Unit 1 | Introduction |
| Unit 2 | Lesson #1 Freelancer, Solopreneur, Agency |
| Unit 3 | Lesson #2 Today's Agency Business Model |
| Unit 4 | Lesson #3 Building with Freedom in Mind |
| Module 2 | Establishing Your Business Foundation |
| Unit 1 | What Benefit do you want to bring into the world? |
| Unit 2 | Creating Your Business Plan |
| Unit 3 | Should You Build a Personal Brand or a Business Brand? |
| Unit 4 | A Heart-to-Heart Discussion |
| Module 3 | Establish Your Price-Points or Pricing levels |
| Unit 1 | Establishing Your Price Points |
| Unit 2 | Creating Pricing Tiers |
| Unit 3 | Notes on Approaches to Pricing |
| Unit 4 | The Three Tier Template |
| Unit 5 | Actual Examples of 3-Tier Pricing |
| Module 4 | Have Your Contracts Ready and In Place |
| Unit 1 | Contracts |
| Unit 2 | The Contracts Included with this Course |
| Unit 3 | Client Strategy and Proposals |
| Module 5 | Doing the Work. Build Your First Team |
| Unit 1 | Doing the Work - Building Your First Team |
| Unit 2 | Getting Your Support in Place Before You Need it |
| Unit 3 | How to Minimize Stress |
| Unit 4 | Done-for-You Options to Choose From |
| Module 6 | Building Your Website |
| Unit 1 | Planning Your Website |
| Unit 2 | Building to Attract New Leads |
| Unit 3 | WordPress Themes and Page Builders |
| Unit 4 | Examples of Personal Branding Websites |
| Module 7 | Money, Invoicing & Taking Payments |
| Unit 1 | PayPal, Stripe and Other Options |
| Unit 2 | Waveapps, Pancakeapp and Other Options for Managing Your Business |
| Unit 3 | Using Manager.io and Square to Manage Your Business |
| Module 8 | Getting Clients - Face to Face |
| Unit 1 | Getting Clients Face-to-Face |
| Unit 2 | Leaving a Lasting Impression |
| Unit 3 | Using a Social Sales Prospect Map |
| Unit 4 | What to Say: Emails and Video Content |
| Unit 5 | Your Approach to Keeping Things Organized |
| Unit 6 | Choosing Your Video Software |
| Module 9 | Marketing and Content Creation |
| Unit 1 | Marketing and Content Creation |
| Unit 2 | Creating Content that Truly Moves People |
| Unit 3 | Taking Action and Injecting Life into Your Content |
| Module 10 | Getting Free Publicity |
| Unit 1 | A Quickstart Guide to Press Releases |
| Unit 2 | Creating Your First Media Contact List |
| Unit 3 | Personal Thoughts and Advice on Press Releases |
| Module 11 | Questions and Answers |
| Unit 1 | How do You Create a Cold-Call Email Marketing Funnel? |
| Unit 2 | When do I Outsource vs Doing the Work Myself? |
| Unit 3 | How I Use These Methods in My Own Business Today |
| Module 12 | Downloads |
| Unit 1 | Downloads |
| Module 13 | Facebook Group (Live Q&A starting in December) |
| Unit 1 | Private Group |
| Module 14 | Announcements |
| Unit 1 | Upcoming Live Sessions: www.jimgaliano.com/solopreneur-video-training/ |