It’s difficult for smaller businesses to compete with their larger counterparts without having an intelligent, time-tested strategy in place. The “niching down” concept came about as a response to this dilemma. You specialize and serve a group within a group.
In today’s episode, I want to look at this through the lens of search engine marketing and SEO-based strategy.
In plain English, I’m talking about putting yourself in a position where you’re not competing for the same words and phrases most of the biggest companies in the world are competing for.
In today’s episode, I want to share with you a very “doable” alternative involving fewer competitors.