Choose Your Business Battles Carefully in the New Year

It’s difficult for smaller businesses to compete with their larger counterparts without having an intelligent, time-tested strategy in place. The “niching down” concept came about as a response to this dilemma. You specialize and serve a group within a group.

In today’s episode, I want to look at this through the lens of search engine marketing and SEO-based strategy.

In plain English, I’m talking about putting yourself in a position where you’re not competing for the same words and phrases most of the biggest companies in the world are competing for.

In today’s episode, I want to share with you a very “doable” alternative involving fewer competitors.

Jim Galiano

Jim Galiano

Jim Galiano is an Internet consultant, web developer, author and podcaster who started doing business online in 1998. His consulting, marketing and publicity services have been used worldwide since 2002. Jim has been interviewed by a variety of media sources including the Wall Street Journal and CBS News in New York.

About Jim

Jim Galiano is an Internet consultant, web developer, author and podcaster who started doing business online in 1998. His consulting, marketing and publicity services have been used worldwide since 2002.

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