During the early days of my business, I found it very challenging to build a company or business brand. Brand recognition was a struggle – even on a local level. With time, despite my efforts, my name seemed to generate more interest or recognition than my company. My personal reputation preceded my company’s reputation.
Eventually, I came to the realization that my personal brand was doing more to increase my income and visibility than my business brand was.
If you can relate, I think today’s episode may inspire you to adjust your marketing strategy as you plan for the upcoming new year!