Are You Following When You Should Be Leading?
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Are You Following When You Should Be Leading?

[wp_ad_camp_1] Are you an expert? Let me rephrase the question. Do you know more about one or more topics than most people do? What type of advice would a family member, friend or coworker look to you for? Most people don’t see themselves as experts, even though they have comprehensive knowledge of a topic. Let…

Want to Be Effective This Year? Then Develop Your Own, Unique Marketing Style
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Want to Be Effective This Year? Then Develop Your Own, Unique Marketing Style

[wp_ad_camp_1] Years ago a boxer named Rocco Marchegiano (who went on to become Rocky Marciano) walked into a gym and stepped through the ropes to show legendary trainer Charley Goldman what he could do for the very first time. Afterwards Goldman told Angelo Dundee, his assistant, “I gotta guy who’s short, stoop-shouldered, balding, got two…

Why Old-Fashioned Marketing Basics Still Work Today
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Why Old-Fashioned Marketing Basics Still Work Today

[wp_ad_camp_1] When I was a kid, there was still a generation of people alive who referred to what was then the tech of the day as “newfangled.” I’m talking about the older generation who were alive back in the early 70s. Imagine what they’d think of today’s world of iPhones, social media and everything else?…

Building an Info Publishing Business
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Building an Info Publishing Business

[wp_ad_camp_1] I started my first info publishing business in the early 1990s. I bought my first publishing equipment (high-speed printer, booklet maker and guillotine cutter) by the mid-1990s. I bought my first perfect binder system (to create paperback books) in the late 1990s. In 2002, I got rid of everything and when 100% digital. I’m…

The Online Magazine Business Model – Part 2 of 2
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The Online Magazine Business Model – Part 2 of 2

[wp_ad_camp_1] Last week I introduced one of the easiest ways to create an “authority platform” for yourself – via an online magazine. No matter what the online business model, I still hear people ask, “Does this still work today?” Absolutely. The tools used to build anything online are getting better (and more affordable) all the…

The Online Magazine Business Model – Part 1 of 2
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The Online Magazine Business Model – Part 1 of 2

Today I’m going to share with you an overview of an online business model. I’m talking about the online magazine model. This particular model worked so well for me, it led to interviews with the Wall Street Journal and CBS News in New York. Now, before you get too excited, let me tell you a…

Changing Your Approach to Social Media Marketing
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Changing Your Approach to Social Media Marketing

If there’s a constant online, it’s this – everything changes. A few weeks ago I noticed the first Periscope courses being released. If you don’t know what Periscope is, Periscope is a live video streaming app for iOS and Android. So basically, it makes streaming video easy to do with a phone or tablet. New…