Articles
Dedicated to the "less moving parts" approach to online business!
The Future for Online Service-Based Businesses
What does the future look like for those selling online business-to-business services (B2B)? Today, I’d like to take a closer look as to what the future might hold for freelancers and digital agencies. I think the future will look much like the past – but …
Get More Clients and More Local Referrals
How do you break through all the noise and distraction in your niche and finally get noticed by the people who are a good fit for the business services you offer? Great question, right? Everybody wants more clients. Clients are the lifeblood of your business. …
Does Your Approach to Online Business Have Too Many Moving Parts?
What are the best tools to use if you want to promote, market, and build your online business? Should you remain a freelancer or build a small agency? Can you find these answers through trial and error, or do you need outside help? These are …
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Personal Branding in Crowded Markets & Niches
How do you stand out in your local marketplace? How do you become a go-to person, freelancer, etc., in the city or town you live in? Finally, can you do it on a shoestring budget? Everything seems more competitive every day, doesn’t it? Go to …
How Do You Get More Clients?
How do you get more clients? How or where do you find clients? How do you build your base and take your business from part-time to full-time income? Searching for the answers to these questions can be a maddening, expensive process. These are the questions …
Digital Agency vs Freelancer Business Models
What’s the best way to sell your services online? Should you build a freelancing business or go all out and build a digital agency? What are the pros and cons of each model today, in 2019? Let’s dig in and take a closer look at …
Will a Decline in Social Media Affect Your Online Business?
Will the decline in Facebook usage combined with the decline in organic reach affect your online business? Let me start by saying, social media (Facebook in particular) transformed the way most of us interact and do business. Facebook reconnected me to old friends and family, …
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How to Sell Consulting with Your Other Online Services
How do you sell consulting services along with your existing online services? I like to keep things simple. Back in 2002 I had my first, paid consulting gig. I was paid for one hour of my time. It was then that I realized, “People will …
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Organic Traffic vs Paid Traffic
What’s the best way to increase targeted traffic to your website, your products, and services? In theory, people either find you on Google, on social media, or through a paid advertisement of some kind. Once you zoom in and taking a closer look at all …