Facebook Marketing
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Marketing as a Personal Brand on Facebook

Whether you sell products or services online, Facebook provides a platform for you to showcase your expertise and engage with potential customers. The best part is that you don’t need a big budget to get started. Today we will discuss a step-by-step strategy for creating and optimizing a Facebook page to promote your products and…

Marketing Blueprint
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A Marketing Plan for Solo Entrepreneurs with Limited Time and Budget

As a solo entrepreneur, building a marketing plan can be tough, especially when you’re working with limited time and a tiny budget. You’re working with a limited amount of time and have what appears to be an overwhelming number of options and choices before you. The big picture is clear. You must promote your business…

Reinventing Yourself & Your Business as an Entrepreneur
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Reinventing Yourself & Your Business as an Entrepreneur

As a solo entrepreneur, you may find yourself reinventing yourself and your business more than once over the course of time. I started my business over 20 years ago. During that time, I found it beneficial to reinvent and reposition myself and my business. The ever-evolving market and changing consumer demands demand that you keep…

Content Creation for Solo Entrepreneurs
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Content Creation for Solo Entrepreneurs

Every day, I become more aware of just how many solo entrepreneurs are out there. These individuals are essentially one-person shows. They not only provide services and create products but also manage all aspects of their business, including marketing and promotion. While some may outsource certain tasks as needed, they don’t have full-time employees to…

Business Growth for Freelancers & Solopreneurs
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How Can a Solopreneur or Freelancer Grow their Business?

How do you grow your business as a solopreneur? Is it really possible to wear multiple hats and manage your time effectively as a single-person business owner? Or is this really just another recipe for disillusionment and burnout down the road? The answer to the question is – yes! You can grow and scale your…

Sendinblue

A Quick Sendinblue Review

I have a habit of testing just about every email marketing tool that comes down the line. That’s why I didn’t hesitate when Sendinblue offered a special for new users several months back. I was expecting the basic email marketing tool, but I found a lot more than that! Sendinblue has grown into an entire…