Marketing and Self Promotion are tough topics for many people. There are some obvious reasons why. For example, we’re taught from an early age to blend in, not stand out. As a result, we feel more comfortable blending in with the crowd. This is just …
True story – my first job out of college made me want to throw in the towel. I wasn’t trained well. I worked at a snail’s pace and made a lot of mistakes. My boss wasn’t happy, I wasn’t happy, and it wasn’t long before …
Have you hit a plateau in your business? Remember, nothing stays the same for very long. Do you need a new sales process? Or does your very first sales process need to be put into place? Maybe you need to tweak your big picture approach? …
The right strategy takes your weaknesses into consideration. Most people’s egos won’t allow them to do this in a practical sense. They often put a strategy in place that requires them to overcome a weakness or weak area before their plans can work. They tell …
Choose the Right Strategy to Grow Your Online Business Read More »
Local clients have been the foundation of my business since first getting started 20+ years ago. I learned from my father (who learned from his father before him) that your business is only as strong as your connection to your clients and customers. In today’s …
Creating a LOCAL Client Podcast, Video Show or Newsletter Read More »
A few years ago, I saw the “warning signs” in my own industry. Times were changing, and once again, I needed to change with them. In hindsight, the trends become even more apparent. You can graph it like a stairway that evens out before the …
Running Your Business While Building Your New Brand Read More »
You have a skill you’ve built a business around. You’re experiencing some level of success. You’re connected to or partially connected to a group of people, a market, or a niche of some kind. You’re moving forward, but you’re really starting to feel the pressure. …
If you’re juggling too many projects and always seem to have too many tasks piling up on to-do lists, now is a good time to reassess your overall strategy. I say this because as we’ve entered the second month of the new year, people are …
“A vision without strategy remains an illusion” – Lee Bolman “The essence of strategy is choosing what not to do” – Michael Porter There was a time when “let’s just wait and see how things work out” was my go-to strategy. When nothing much seemed …
Recently, while talking with a prospective client, they asked, “Why should we pay x-number of dollars per month for someone to tick a few boxes and click update?” It was a direct question, not meant to offend. After I shared the complete picture of running …
