“A vision without strategy remains an illusion” – Lee Bolman “The essence of strategy is choosing what not to do” – Michael Porter There was a time when “let’s just wait and see how things work out” was my go-to strategy. When nothing much seemed …
Recently, while talking with a prospective client, they asked, “Why should we pay x-number of dollars per month for someone to tick a few boxes and click update?” It was a direct question, not meant to offend. After I shared the complete picture of running …
While it’s obvious that most businesses are looking to do better in 2019 than they did last year, I believe that’s just scratching the service. Experienced business owners have heard all the various sales pitches and presentations over the years. I believe the future belongs …
After over twenty-plus years of marketing, a few things really stand out. First, it’s easier building a memorable personal brand than it is building a memorable corporate brand. In a corporate environment, everyone’s replaceable – even the CEO’s. And second, a personal brand, can engage …
Everyone loves to talk about themselves, their projects, and the things they personally find interesting. When it comes to sales, it’s tempting to talk about yourself while trying to convince others that you’re the best choice for their business. People, however, will connect with you …
Wins, loses, up’s and down’s – if you want to build anything in life that’s above average, get ready to experience all the above and then some! Through it all, you have to be strong and keep moving forward. This is business. It’s not always …
Two things can really help you as you move forward into January of 2019. First, get your “big picture” settled and into focus. What do you want to do? What do you really want to accomplish? Next, attach your mission statement to the big picture. …
Many digital entrepreneurs have focused on building their presence on various social platforms while neglecting their own domains. The reason for this is understandable, but times have changed. The pay-to-play algorithms continue to change the social media landscape. And participation continues to drop. According to …
You might be surprised to learn how many veteran digital business owners struggled to get their businesses back on track in 2018. With stress and anxiety at all-time highs, we’re working in an increasingly toxic environment. And the cracks aren’t just beginning to show, they’re …
Sometimes things look so easy on paper. You think, “This time, I’ve got this.” But then the pieces don’t quite fit together the way you thought they would. So, you go back to the drawing board to figure out what’s missing. I’ve done this myself …
