Whether you sell products or services online, Facebook provides a platform for you to showcase your expertise and engage with potential customers. The best part is that you don’t need a big budget to get started. Today we will discuss a step-by-step strategy for creating and optimizing a Facebook page to promote your products and…
As a solo entrepreneur, building a marketing plan can be tough, especially when you’re working with limited time and a tiny budget. You’re working with a limited amount of time and have what appears to be an overwhelming number of options and choices before you. The big picture is clear. You must promote your business…
Building a personal brand may seem like a challenging task, but with the right approach, I truly believe anyone can create a brand that stands out in their marketplace. In case you’re wondering, yes – you can build a brand while remaining authentic. In other words, building a brand doesn’t have to be like playing…
As a solo entrepreneur, you may find yourself reinventing yourself and your business more than once over the course of time. I started my business over 20 years ago. During that time, I found it beneficial to reinvent and reposition myself and my business. The ever-evolving market and changing consumer demands demand that you keep…
For over a decade now, social media has become an essential tool for businesses, perhaps even more so for solo entrepreneurs looking to grow their brand and connect with their audience. When you get right down to it, if you’re flying solo, you and your business brand are seen as being one and the same…
Every business type or business model comes with its own set of challenges. If you employ a team, you’ll face one set of challenges. If you’re by yourself or outsourcing, you’ll face a different set of challenges. In many ways, challenges are just part of the growth process – there’s no way around it. As…
Every day, I become more aware of just how many solo entrepreneurs are out there. These individuals are essentially one-person shows. They not only provide services and create products but also manage all aspects of their business, including marketing and promotion. While some may outsource certain tasks as needed, they don’t have full-time employees to…
How do you grow your business as a solopreneur? Is it really possible to wear multiple hats and manage your time effectively as a single-person business owner? Or is this really just another recipe for disillusionment and burnout down the road? The answer to the question is – yes! You can grow and scale your…
How do you create an effective marketing strategy for yourself and your business if you’re just one person? Do you need to hire a team? Can you reach enough people without investing in paid advertising? If you find yourself asking these questions, keep reading. I have good news to share with you. The short of…
I have a habit of testing just about every email marketing tool that comes down the line. That’s why I didn’t hesitate when Sendinblue offered a special for new users several months back. I was expecting the basic email marketing tool, but I found a lot more than that! Sendinblue has grown into an entire…