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How to Grow Your Business in a Recession

[wp_ad_camp_1] Over the past year, I’ve noticed certain businesses within my home state of Florida who’ve continued to grow and thrive – in spite of a poor overall economy. On the other hand, many others who share the exact same niche have either closed their doors completely or seem to be barely hanging on.  Are…

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Are You “Into it?”

Some people are “into Golf.”  Others are “into computers.”  Everyone’s into something, right?  It’s hard to find a person who doesn’t have an above average interest with a particular subject, hobby or pastime.  Some call this a “passion.”  Passion may be too strong a word for others, though.  Especially today.  That’s because the average person…

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Accomplish More by Not Setting Goals

[wp_ad_camp_1] The concept of setting goals is, surprisingly enough, only about 100-years old.  This fact really surprises some people.  The term “goal-setting” became part of the American vernacular with the advent of sports into the American culture as the 20th century got underway.  If you read the writings of self-help authors of the 1890’s and…

Jim Galiano | Help for Freelancers & Solopreneurs
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Marketing Wisdom – Be the same… but different

[wp_ad_camp_1] I got a really good piece of business advice, way back in 1986. I was told, “Be the same, but different.” People are drawn to familiarity… but intrigued by uniqueness. If you “mimic” another business’ style and marketing too closely, you’re going to come across as a cheap copy. You initially learn something new…

Jim Galiano | Help for Freelancers & Solopreneurs
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Internet Marketing

[wp_ad_camp_1] Several years ago “City Portals” began springing up all over the Internet.  The idea was, a city site could be used to marketing a variety of business types in a specific locale.  If the City or Town Web site ranked high enough in the search engine rankings (Google, Yahoo, etc.) the site would then…

Jim Galiano | Help for Freelancers & Solopreneurs
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Traffic May Not Be YOUR Key To Online Success

[wp_ad_camp_1] When I first started online in 1997, Search Engine Optimization didn’t exist in the form it does today.  “Googling it” had yet to be coined as a term.  Making money online in the mid to late 90’s may seem a lot different than it today, but it really isn’t.  People are still people and…