Avoiding Online Information Overload
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Avoiding Online Information Overload

[wp_ad_camp_1] Is there really such a thing as a “right way” to build an online business? There are many ways that can be considered right. There is also about 10-times as many ways that can be considered wrong. It’s easy to tell if you’re doing things wrong. If you’re not making money, you’re doing something…

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Reinvent Your Business Online

[wp_ad_camp_1] The Internet has changed the way just about every industry and niche under the sun does business. It hasn’t changed “business” per se. It’s just changed HOW business is done. The age-old concepts and framework behind sales and marketing will never change. The psychology that powers the whole process will never change, either. What’s…

How to Adjust to Your Changing Market
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How to Adjust to Your Changing Market

[wp_ad_camp_1] It happens to everyone. You’re excited about promoting a new product; you roll out your marketing campaign and… it flat-lines.  In other cases, you’re using sales materials that have worked for years when suddenly… nothing. Sales/business comes to a stand-still. Whether you realize it or not, the world and the markets in it are…

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Internet Marketing 2011 – Being Seen vs Getting Noticed

Publicity is a changing game. There was a time when getting a write-up in the newspaper (local or otherwise) was similar to hitting the ball out of the park in the big game. In days of old, newspapers owned the local and national markets. That time has come and gone. The same was true of…

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How to Market Your Products to Smart People (And Dumb People, too!)

[wp_ad_camp_1] For the sake of simplicity, let’s say that there are only two types of people in the world. Smart people… and dumb people. In reality, we know there is a wide spectrum and varying levels or degrees of both. Just bringing this subject up reminds me of a story I heard several years ago…

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Develop an Internet Marketing and Publicity Plan that works for you

There are a lot of ways to promote your business online. About twice as many as there were ten years ago. More choices are a good thing, right? Not really. The more choices people have, the less inclined they are to follow any single one through to its ultimate conclusion. It’s sort of like digging…