What’s the best way to market your WordPress-based services in your local community? Recently, I read an article that said there were 52 different types of marketing. Another article I found another upped that number to 159! For many WordPress users, marketing is just as confusion or even more so than coding. It’s not too…
What does the future look like for those selling online business-to-business services (B2B)? Today, I’d like to take a closer look as to what the future might hold for freelancers and digital agencies. I think the future will look much like the past – but with a different coat of paint. Let me explain. The…
How do you break through all the noise and distraction in your niche and finally get noticed by the people who are a good fit for the business services you offer? Great question, right? Everybody wants more clients. Clients are the lifeblood of your business. When the clients dry up, the blood stops pumping and…
What are the best tools to use if you want to promote, market, and build your online business? Should you remain a freelancer or build a small agency? Can you find these answers through trial and error, or do you need outside help? These are just some of the questions you’ll have to deal with,…
How do you stand out in your local marketplace? How do you become a go-to person, freelancer, etc., in the city or town you live in? Finally, can you do it on a shoestring budget? Everything seems more competitive every day, doesn’t it? Go to any place in the world where business is being conducted…
How do you get more clients? How or where do you find clients? How do you build your base and take your business from part-time to full-time income? Searching for the answers to these questions can be a maddening, expensive process. These are the questions that seem to lead to the unpacking of dozens upon…
What’s the best way to sell your services online? Should you build a freelancing business or go all out and build a digital agency? What are the pros and cons of each model today, in 2019? Let’s dig in and take a closer look at this topic. I’m going to start with a true story….
Will the decline in Facebook usage combined with the decline in organic reach affect your online business? Let me start by saying, social media (Facebook in particular) transformed the way most of us interact and do business. Facebook reconnected me to old friends and family, boosted my business, and connected me to people I probably…
How do you sell consulting services along with your existing online services? I like to keep things simple. Back in 2002 I had my first, paid consulting gig. I was paid for one hour of my time. It was then that I realized, “People will always be looking for answers to their problems.” How do…
What’s the best way to increase targeted traffic to your website, your products, and services? In theory, people either find you on Google, on social media, or through a paid advertisement of some kind. Once you zoom in and taking a closer look at all of these options, you’ll notice that each of them requires…