When I started my online business 20+ years ago, I didn’t have a business plan. I sold products and services. The plan was basically to do more of both. I didn’t have a “model” or “blueprint” like I encourage people to have today. I just jumped in and started working. On the plus side, getting forged by the fire gives you something extra you just can’t get out of a book or classroom. On the negative side, it can leave you feeling “chewed up and spit out” more times than you can count as you’re going through it.
Maybe that’s part of the reason why I recommend that people of all skill-levels consider following a simple (yet effective) business model. It’s your business, of course, so you can build it any way that you’d like to. Why follow a business model? I guess I can answer that question with this question, “Why use a map when traveling to someplace new?”
The business model, much like a business plan, shows you where all the pieces go before you start the journey. At the very least, it can keep you on the right path as you pass around, through, and past the distractions that liter the digital landscape of 2020.