Put each of your online business activities under a microscope. The goal is simple. Going into 2018, you want to have the leanest, most profitable version of your business as possible. Markets have changed as we have progressed through the past year. People are tired of the same old things.
It is time for something new. Something better. Your clients, as well as mine, are not in the same place they were a few years ago. Focus and interests change.
For most, change leads to anxiety and uncertainty. Why not embrace it and use this as an opportunity to build a leaner, faster, more profitable business in 2018? One that creates more value using less moving parts. One that gives back more than it takes in both time and energy. If you are ready for change, this may be the perfect path for the New Year.