Since 1998, I’ve tested many different online business models looking for the perfect fit for my personality type. I like a challenge, but I also like sticking with some of the well-traveled paths when it comes to building a business. That means building something you don’t become a slave to. If you look at today’s popular business models – most of them involve a lot of work. In most cases, too much, in my opinion.
Take for instance the “blogging model.” If you’re going to write an article a day or even every other day, why not put that content in the form of a Kindle book and get paid for it over and over again?
Sure, blogging is good for SEO, but what’s the goal of SEO? It’s to get found online, isn’t it? Let me share a secret with you. You may find, depending upon your niche, that it’s a lot easier getting “found” on Amazon than it is on Google. Especially if you’re just starting out. I’ve written eBooks under different pen names (testing different niches). I enjoy it because I create the book one time and get paid for it over and over again. Most importantly, I include the link to the website inside the book (near the front) so people can connect with me in that particular niche.
I’m not talking about writing a huge book the size of War and Peace. I’m talking about writing and publishing shorter books that are around 20,000 words.
On average, you’ll need to publish about 3+ eBooks (short eBooks) in a single niche before you’ll see the traffic increase. Why? Because that’s when Amazon will help you (and in return, help themselves) by boosting your visibility when the topic is searched for. After all, Amazon wants you help you sell more books. It’s a win-win scenario. Once you have three or more titles in a specific category, your books will show up a lot more frequently when someone searches for that topic. The more books you have, the higher your perceived authority goes – unless you have a bunch of crappy reviews.
You can use the books to direct traffic back to your site where you can offer premium priced products or supporting services.
If you’re not selling “stuff,” then you’re just investing your time giving away free info. Once your readers are used to getting things for free, you may have a problem ever getting them to buy much of anything afterwards. Also, by the time you have a higher-priced product to offer, you may have already lost a large chunk of your readers. I’m in the – been there, done that category myself with that one.
Remember, are a gazzilion blogs out there today. Not only that, people are overloaded with information. Very few people read blog posts for the sake of passing a little time or unwinding anymore. Things change quickly online.
If you’re not a writer, that’s fine. You can still create the profitable content.
If you’re more comfortable with the spoken word than the written word, you can always dictate a blog post or even an entire eBook using Dragon Naturally Speaking version 13. The latest version really is incredible.
Another option is to forget about text altogether and create audios. Whether you call it an audio post or a podcast, it’s all basically the same thing. You can record an MP3 file and set up an account with a service like Libsyn.com or Hipcast.com to host your files. If you get as well-known as you’re hoping to get, you’ll need a service to host your audio files. If you’re tight for money, you can even use Archive.org to host your audio files for free. There are plenty of tutorials and videos out there that can teach you how to set up a podcast. Once it’s set up, you continue creating audio material instead of written material. After you list your audio/podcast in iTunes, guess what? You have another method of traffic generation.
Once again, you’ll need to produce several audios before you’ll see a boost in traffic. And like an eBook, you can use a podcast to market higher ticket products and services.
Amazon and iTunes both get a ton of traffic, so if you produce regular content for one or the other, you can use either service to generate ongoing streams of traffic for your website. And believe me, when you first get started, you’re going to have to generate content regularly to get your name out there.
Don’t get too hung up on the pros and cons of audio, text or even video. If you try to do everything, you’ll probably wind up doing nothing… and there aren’t any pros when it comes to doing nothing. Not if you want to build a profitable business.
So the name of the game isn’t just content creation. It’s profitable content creation. Or, content creation that leads to the sale of a product or service you’re offering. In this respect, success can be measurable by dollars and cents as opposed to just having readers or followers. Do you see the difference?
Okay, that’s all you need to make some changes and take the next step. I hope this was helpful.
If you need more specific answers to specific questions, why not join my 30-Day program? During that time I can work with you to help create the right type of plan for your business. The price of the plan is a drop in the bucket compared to the money you’ll spend and the time you’ll waste fumbling through things on your own. Because I’ve been at this since 1998, the chances are great that I’ve made the same mistakes you’re currently making. More importantly, I know what to do next.
So there you have it.
That’s all for now. Thanks for reading and I’ll see you soon!