Changing Your Approach to Social Media Marketing

Times Are Changing, Are You?

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If there’s a constant online, it’s this – everything changes. A few weeks ago I noticed the first Periscope courses being released. If you don’t know what Periscope is, Periscope is a live video streaming app for iOS and Android. So basically, it makes streaming video easy to do with a phone or tablet. New […]

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You Don’t Need a Perfect Marketing Plan

TRY USING A SIMPLE OFFER TO START WITH

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Today I want to talk to you about marketing plans. You may think you need the perfect marketing plan, but I’m here to tell you – you don’t. What you need is a good offer that appeals to a specific type of person. Let’s put ourselves in the role of a customer for a minute […]

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Be Yourself, Everyone Else is Taken

Another look at Leader-Follower Thinking

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In the late 1990s, I built quite a few online businesses. They were all smaller versions of bigger sites that appeared elsewhere online. Back then, whenever I saw a good idea I thought, “I could do something like that!” And that’s what I did. After a while, I had a bunch of what I call […]

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001: Creating Profitable Content – Starting Now!

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Since 1998, I’ve tested many different online business models looking for the perfect fit for my personality type. I like a challenge, but I also like sticking with some of the well-traveled paths when it comes to building a business. That means building something you don’t become a slave to. If you look at today’s […]

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What You Really Need Is a GOOD Idea

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This is the day of fast, easy-pesy solutions. It doesn’t matter what subject you’re talking about. If you can do it quicker and easier, you’ve got yourself a sale. Quit smoking in 7 days beats quick smoking in 30 days. If someone comes up with quite smoking in 24hrs, they’ll put the other two out […]

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Simple Marketing & Life Hacks for Today

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Most of the fixes or hacks offered in the marketing community are great in theory, but difficult to execute in practice. That’s because what works in one market and in one campaign won’t necessarily work with another. So, if it takes you too much time to put any particular strategy or method into place… and […]

Losing And Gaining Readers & Followers

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If you’re a blogger, writer or publisher… you will eventually be faced with the question – “What causes my site to attract or lose readers or followers?” It’s a fact, sites that once attracted large audiences can eventually dwindle and sometimes even die. The reasons for this and how you respond to them can ultimately […]

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Setbacks – Don’t Take Them Personally

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Fear of failure, fear of success, fear of commitment, fear of change. These are just some of the things that keep people rooted in the past. These fears, among others, keep people from succeeding in the present and by extension – in the days, weeks and months (sometimes years) ahead. Failure is one thing. It […]

Creating Content That Matters

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If you’re going to create a blog, short publication, Kindle book or any other type of online publication, the first keystroke is made with the intention that the finished product will matter to people. After all, if the words don’t matter to people, by extension and within the context, it’s like saying – neither do […]

What It Takes to Get Results

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I learned what worked by learning what didn’t. In spite of reading book after book on marketing, branding, copywriting, business and direct marketing many years ago – I still made mistakes. It was then that I discovered the difference between – “knowledge and know-how.” Knowledge is really nothing more than data or information. It’s static. […]