Info Publishing Basics – Word to Kindle

Do It - Don't Overthink It

Getting into the info publishing business doesn’t have to be hard. You don’t have to make it a huge undertaking. It can be as easy as writing a Word document and uploading it to Kindle. With Amazon Kindle, you have to worry about sales pages, download buttons, membership areas, or any of the other things […]

typewriter with Infopreneur - Copy

Building an Info Publishing Business

Two Basic Approaches That Work

I started my first info publishing business in the early 1990s. I bought my first publishing equipment (high-speed printer, booklet maker and guillotine cutter) by the mid-1990s. I bought my first perfect binder system (to create paperback books) in the late 1990s. In 2002, I got rid of everything and when 100% digital. I’m telling […]


Starting An Online Business

A Simple, Time-Tested Process

Every online business has a handful of similar elements in place. Understand what these elements are and you can build whatever type of online presence you want. Think of these things as the foundation. Let me explain how the process works. I have a collection of old boxing magazines dating back to the 1950’s. Most […]


The Next Best Time to Get Started…

Have you ever heard the saying, “The best time to plant a tree was twenty years ago?” I’ve heard this quote/proverb several times over the last few months. It goes on to say, “The second best time is now.” If you listen to some people, right now isn’t a good time to start anything. They’ll […]


The Online Magazine Business Model – Part 2 of 2

Last week I introduced one of the easiest ways to create an “authority platform” for yourself – via an online magazine. No matter what the online business model, I still hear people ask, “Does this still work today?” Absolutely. The tools used to build anything online are getting better (and more affordable) all the time, […]


The Online Magazine Business Model – Part 1 of 2

Start Small and Scale as You Grow

Today I’m going to share with you an overview of an online business model. I’m talking about the online magazine model. This particular model worked so well for me, it led to interviews with the Wall Street Journal and CBS News in New York. Now, before you get too excited, let me tell you a […]


Newbie Launch Advice

Leverage the Skills of Others...

I launched my first online business back in 1998. I launched my first WordPress site in 2006. In both cases, I did all the work myself. My first business site (I sold “How-To” booklets) was built with a modified template. Before that, I went the blank screen route. I put some text here and there, […]


Changing Your Approach to Social Media Marketing

Times Are Changing, Are You?

If there’s a constant online, it’s this – everything changes. A few weeks ago I noticed the first Periscope courses being released. If you don’t know what Periscope is, Periscope is a live video streaming app for iOS and Android. So basically, it makes streaming video easy to do with a phone or tablet. New […]


You Don’t Need a Perfect Marketing Plan


Today I want to talk to you about marketing plans. You may think you need the perfect marketing plan, but I’m here to tell you – you don’t. What you need is a good offer that appeals to a specific type of person. Let’s put ourselves in the role of a customer for a minute […]


Be Yourself, Everyone Else is Taken

Another look at Leader-Follower Thinking

In the late 1990s, I built quite a few online businesses. They were all smaller versions of bigger sites that appeared elsewhere online. Back then, whenever I saw a good idea I thought, “I could do something like that!” And that’s what I did. After a while, I had a bunch of what I call […]